die Präsenz
presence
The physical presence of a person or thing in a particular place.
EXAMPLE
Seine Präsenz bei der Konferenz war für das Team sehr wichtig.
His presence at the conference was very important for the team.
die Präsenz
presence
Checking...
Loading your saved state.
Meanings
die Präsenz
presence
The personal aura or strong effect that someone has on others; charisma.
EXAMPLE
Die Schauspielerin hatte eine beeindruckende Präsenz auf der Bühne.
The actress had an impressive presence on stage.
die Präsenz
presence
The existence or visibility of something, for example a brand or company in a market or on the internet.
EXAMPLE
Das Unternehmen möchte seine Online-Präsenz weiter ausbauen.
The company wants to further expand its online presence.
Usage tips
Word family
The noun 'Präsenz' (presence) belongs to the word family of the adjective 'präsent' (present). When a person is 'präsent' (present), they have 'Präsenz' (presence/attendance).
EXAMPLE
Der Chef ist heute im Büro präsent und für alle ansprechbar.
The boss is present in the office today and available to everyone.
Context clues
You can recognize the meaning from the context. If it is about a place, it means attendance or physical presence. If it is about the effect of a person, it means aura or charisma. In connection with companies or the internet, it refers to visibility.
EXAMPLE
Ihre Präsenz im Team motiviert alle.
Her presence on the team motivates everyone.
Typical expression
In the sense of 'Anwesenheit' (presence/attendance), the expression 'Präsenz zeigen' (to show presence) is often used. It means to be deliberately present and visible in order to signal support or control.
EXAMPLE
Die Polizei zeigte auf dem Festival viel Präsenz, um für Sicherheit zu sorgen.
The police showed a strong presence at the festival to ensure safety.
Typical combinations
When it is about aura or charisma, 'Präsenz' (presence) is often combined with adjectives such as 'stark' (strong), 'beeindruckend' (impressive), or 'magnetisch' (magnetic). You also say that a person 'hat Präsenz' (has presence).
EXAMPLE
Trotz seiner leisen Stimme hatte der Redner eine enorme Präsenz im Raum.
Despite his quiet voice, the speaker had an enormous presence in the room.
Typical compounds
This meaning is typical in business and marketing contexts. Common compounds are 'Online-Präsenz' (online presence), 'Marktpräsenz' (market presence), or 'Medienpräsenz' (media presence).
EXAMPLE
Ein guter Online-Shop sorgt für eine starke digitale Präsenz.
A good online shop creates a strong digital presence.
Compare with
Präsenz vs Gegenwart
present / presence
Gegenwart and Präsenz can both refer to a person’s presence. Gegenwart is especially common in the fixed expression „in jemandes Gegenwart“ (in someone’s presence). Präsenz can also mean physical presence, but it often additionally emphasizes that the person is clearly noticed or has a strong impact.
Präsenz
Mit ihrer starken Präsenz überzeugte die Direktorin bei der Vorstellung sofort das Publikum.
The director’s strong presence immediately won over the audience during the presentation.
Gegenwart
In Gegenwart der Direktorin stellte Mia ihren Vorschlag vor.
Mia presented her proposal in the director’s presence.
In real life
Loading video examples...