
die Ausstrahlung
charisma
The special, personal effect a person has on others; charisma.
Die Schauspielerin hat eine faszinierende Ausstrahlung.
The actress has a fascinating charisma.
charisma / broadcast / radiation
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charisma
The special, personal effect a person has on others; charisma.
Die Schauspielerin hat eine faszinierende Ausstrahlung.
The actress has a fascinating charisma.

broadcast
The broadcasting of a program on television or radio.
Die Ausstrahlung des Finales wurde von Millionen Menschen gesehen.
The broadcast of the final was watched by millions of people.

radiation
The emission of energy in the form of waves or particles, especially heat or light radiation.
Die nächtliche Ausstrahlung von Wärme lässt die Temperatur am Boden sinken.
The nighttime radiation of heat causes the temperature at ground level to drop.
'Ausstrahlung' (charisma/broadcast/radiation) is derived from the verb 'ausstrahlen' (to radiate, to broadcast), which means 'to shine outward' or 'to transmit.' This idea connects all meanings: a person radiates charisma, a broadcaster transmits a program, and an object radiates heat.
Die Sonne strahlt Wärme und Licht aus.
The sun radiates heat and light.
The context reveals the meaning: if people are being discussed, charisma is meant. If it is about media like TV or radio, it means a broadcast. In scientific or technical texts, it usually refers to the emission of energy.
Der Redner hatte eine unglaubliche Ausstrahlung und begeisterte das Publikum.
The speaker had incredible charisma and inspired the audience.
When talking about charisma, 'Ausstrahlung' (charisma) is often combined with the verb 'haben' (to have) and adjectives such as 'positiv' (positive), 'stark' (strong), 'natürlich' (natural), or 'sympathisch' (likable/warm).
Er hat eine sehr sympathische Ausstrahlung.
He has a very warm charisma.
In a media context, typical combinations are 'die Ausstrahlung einer Sendung' (the broadcast of a program), 'die Erstausstrahlung' (the first broadcast), or time expressions like 'während der Ausstrahlung' (during the broadcast).
Die Erstausstrahlung der Serie hatte Rekordquoten.
The first broadcast of the series had record ratings.
The meaning 'emission of energy' is mainly used in technical language, for example in physics, meteorology, or construction engineering.
Der Bericht analysiert die thermische Ausstrahlung des Gebäudes.
The report analyzes the building's thermal radiation.
effect / impact
Wirkung and Ausstrahlung can both describe the personal impression a person makes on others. Wirkung refers to the reaction or impression that arises, while Ausstrahlung suggests more strongly that this is a special, immediately perceptible quality of the person. Wirkung is suitable for general influence, while Ausstrahlung is often suitable for personal presence.

Die ruhige Ausstrahlung der neuen Kollegin überzeugte das Team sofort.
The new colleague's calm presence immediately won over the team.
Die ruhige Wirkung der neuen Kollegin überzeugte das Team sofort.
The new colleague's calm manner immediately made a strong impression on the team.