German NOUN B2 Rank 4647

die Ausstrahlung

charisma / broadcast / radiation

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confusable

Ausstrahlung vs Wirkung

effect / impact

Wirkung and Ausstrahlung can both describe the personal impression a person makes on others. Wirkung refers to the reaction or impression that arises, while Ausstrahlung suggests more strongly that this is a special, immediately perceptible quality of the person. Wirkung is suitable for general influence, while Ausstrahlung is often suitable for personal presence.

Visual example for Wirkung
Ausstrahlung

Die ruhige Ausstrahlung der neuen Kollegin überzeugte das Team sofort.

The new colleague's calm presence immediately won over the team.

Wirkung

Die ruhige Wirkung der neuen Kollegin überzeugte das Team sofort.

The new colleague's calm manner immediately made a strong impression on the team.

Open full word page: Wirkung

In real life

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