private customer
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private customer
A person who buys products or services for personal, non-business use. This contrasts with a business customer or corporate customer.
Unsere Bank bietet spezielle Kontomodelle für Privatkunden an.
Our bank offers special account models for private customers.
The word is composed of the adjective 'privat' (private) and the noun 'Kunde' (customer). It therefore refers to a person who buys as a private individual and not on behalf of a company.
Dieser Tarif ist nur für Privatkunden verfügbar.
This rate is only available to private customers.
The term 'Privatkunde' is used especially by companies that sell both to individuals and to businesses. It serves to clearly label offers and contracts for the non-business sector.
Bitte wählen Sie, ob Sie als Privatkunde oder für ein Unternehmen anrufen.
Please choose whether you are calling as a private customer or for a company.
You encounter the term 'Privatkunde' especially often in banking and insurance, as well as with providers of electricity, gas, or telecommunications. There are often special 'Angebote für Privatkunden' (offers for private customers) there.
Unsere Bank hat ein neues Girokonto speziell für Privatkunden entwickelt.
Our bank has developed a new checking account specifically for private customers.
consumer
'der Verbraucher' and 'der Privatkunde' can both mean a person who buys or uses something for themselves. 'Verbraucher' is more general and is often used when talking about rights, prices, advertising, or the protection of buyers. 'Privatkunde' fits especially well in contrast to 'Geschäftskunde' or 'Firmenkunde' (business customer / corporate customer), for example at banks, insurance companies, or with phone contracts. The words can be confused because both refer to someone who is not a company. A practical rule is: for general topics around buying and using things, you are more likely to say 'Verbraucher'; for offers or contracts for individual people, you are more likely to say 'Privatkunde'.
Für Privatkunden bietet die Bank ein anderes Konto an als für Firmen.
The bank offers a different account for private customers than for companies.
Viele Verbraucher vergleichen heute die Strompreise im Internet.
Many consumers compare electricity prices online today.