private customer
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private customer
A person who buys products or services for personal, non-business use. This contrasts with a business customer or corporate customer.
Unsere Bank bietet spezielle Kontomodelle für Privatkunden an.
Our bank offers special account models for private customers.
The word is composed of the adjective 'privat' (private) and the noun 'Kunde' (customer). It therefore refers to a person who buys as a private individual and not on behalf of a company.
Dieser Tarif ist nur für Privatkunden verfügbar.
This rate is only available to private customers.
The term 'Privatkunde' is used especially by companies that sell both to individuals and to businesses. It serves to clearly label offers and contracts for the non-business sector.
Bitte wählen Sie, ob Sie als Privatkunde oder für ein Unternehmen anrufen.
Please choose whether you are calling as a private customer or for a company.
You encounter the term 'Privatkunde' especially often in banking and insurance, as well as with providers of electricity, gas, or telecommunications. There are often special 'Angebote für Privatkunden' (offers for private customers) there.
Unsere Bank hat ein neues Girokonto speziell für Privatkunden entwickelt.
Our bank has developed a new checking account specifically for private customers.
consumer
Verbraucher and Privatkunde can refer to a person who buys something for personal use. Privatkunde mainly describes the customer’s role in relation to a provider and distinguishes it from a business customer. Verbraucher places greater emphasis on the person’s own consumption; Privatkunde is especially appropriate in a business relationship.
Als Privatkundin kauft Maria den Staubsauger bei diesem Anbieter für ihren eigenen Haushalt.
As a private customer, Maria buys the vacuum cleaner from this provider for her own household.
Als Verbraucher kauft Maria den Staubsauger für ihren eigenen Haushalt.
As a consumer, Maria buys the vacuum cleaner for her own household.
