profiling
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criminal profiling
A forensic method in which clues and the nature of a crime are used to draw conclusions about the personality, motives, and characteristics of an unknown perpetrator in order to create an offender profile.
Das Profiling half der Polizei, den Kreis der Verdächtigen einzugrenzen.
Criminal profiling helped the police narrow down the circle of suspects.
'Profiling' is a word from English. In German, words like this with an '-ing' ending are often used as neuter nouns with the article 'das'.
Das Profiling ist eine moderne Ermittlungsmethode.
Profiling is a modern investigative method.
You can easily recognize the meaning from the context. If it is about 'Polizei' (police), 'Täter' (perpetrator), or 'Verbrechen' (crime), it refers to forensic analysis. With topics like 'Daten' (data), 'Nutzer' (users), 'Internet' (internet), or 'Werbung' (advertising), it refers to the analysis of personal data.
Die Ermittler setzen auf Profiling, um den Fall zu lösen.
The investigators are relying on profiling to solve the case.
In a forensic context, 'Profiling' is often combined with verbs such as 'einsetzen' (to use), 'durchführen' (to carry out), or 'betreiben' (to practice).
Die Polizei hat zur Aufklärung des Falls ein Profiling durchgeführt.
The police carried out profiling to help solve the case.
In connection with data analysis, people often speak of 'Nutzer-Profiling' (user profiling), 'Kunden-Profiling' (customer profiling), or 'gezieltem Profiling' (targeted profiling).
Gezieltes Profiling ist die Basis für viele Online-Marketing-Strategien.
Targeted profiling is the basis for many online marketing strategies.
tracking
'Tracking' and 'Profiling' both have to do with data and behavior, especially on the internet. 'Tracking' means that activities or movements are recorded and followed, for example which pages someone visits. 'Profiling' goes one step further: the collected data is analyzed so that a more detailed picture of a person is created. This is why learners may confuse the words. Often, tracking is the basis, and profiling is the analysis based on it. If it is about observing or following activity, 'Tracking' fits. If it is about a user or customer profile, 'Profiling' fits better.
Durch Profiling kann eine Firma passende Werbung für einzelne Kunden auswählen.
Through profiling, a company can select suitable advertising for individual customers.
Viele Apps nutzen Tracking, um das Verhalten der Nutzer zu erfassen.
Many apps use tracking to record users' behavior.