promo
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promo
Short for promotion; an advertising campaign or marketing measure aimed at making a product, service, or event known and promoting sales.
Für das neue Album startet die Band nächste Woche eine große Promo-Tour durch Deutschland.
For the new album, the band is starting a big promo tour through Germany next week.
'Promo' (promo) is the colloquial short form of the word 'Promotion' in the sense of an advertising campaign. It is used especially in spoken language and in fields such as media and marketing.
Die Band macht gerade viel Promo für ihr neues Album.
The band is doing a lot of promo for their new album right now.
The word 'Promo' (promo) belongs to colloquial language or to the jargon of the media and marketing industries. In formal business documents, you would more likely use the full term 'Promotion' (promotion).
Unser Marketing-Team plant die ganze Promo für das nächste Quartal.
Our marketing team is planning all the promo for the next quarter.
Common combinations are 'eine Promo machen' (to do promo) or 'eine Promo starten' (to launch a promo). It is also often used in compound words such as 'Promo-Aktion' (promo campaign), 'Promo-Tour' (promo tour), or 'Promo-Video' (promo video).
Die Schauspieler sind für den neuen Film auf einer langen Promo-Tour durch Europa.
The actors are on a long promo tour through Europe for the new film.
advertising / ad
Werbung is the general term for measures that attract attention and promote sales. A Promo is a specific promotional campaign or marketing measure for a product, service, or event. Werbung fits all the measures taken together, while Promo fits a targeted campaign.
Bei einer Promo für das neue Getränk verteilt das Team kostenlose Proben.
As part of a promotion for the new drink, the team is handing out free samples.
Die Werbung für das neue Getränk umfasst Plakate, Videos und Anzeigen.
The advertising for the new drink includes posters, videos, and ads.
