promo
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promo
Short for promotion; an advertising campaign or marketing measure aimed at making a product, service, or event known and promoting sales.
Für das neue Album startet die Band nächste Woche eine große Promo-Tour durch Deutschland.
For the new album, the band is starting a big promo tour through Germany next week.
'Promo' (promo) is the colloquial short form of the word 'Promotion' in the sense of an advertising campaign. It is used especially in spoken language and in fields such as media and marketing.
Die Band macht gerade viel Promo für ihr neues Album.
The band is doing a lot of promo for their new album right now.
The word 'Promo' (promo) belongs to colloquial language or to the jargon of the media and marketing industries. In formal business documents, you would more likely use the full term 'Promotion' (promotion).
Unser Marketing-Team plant die ganze Promo für das nächste Quartal.
Our marketing team is planning all the promo for the next quarter.
Common combinations are 'eine Promo machen' (to do promo) or 'eine Promo starten' (to launch a promo). It is also often used in compound words such as 'Promo-Aktion' (promo campaign), 'Promo-Tour' (promo tour), or 'Promo-Video' (promo video).
Die Schauspieler sind für den neuen Film auf einer langen Promo-Tour durch Europa.
The actors are on a long promo tour through Europe for the new film.
advertising / ad
'die Werbung' and 'die Promo' both refer to measures intended to make a product, service, or event better known. 'Werbung' is the general and neutral word. It fits ads, posters, TV commercials, or online ads. 'Promo' is a short, rather informal form of 'Promotion' and often means a specific advertising or promotional activity, for example for a new product or an event. The words can be confused because a 'Promo' is a type of 'Werbung'. In everyday language and official texts, 'Werbung' is usually more natural; 'Promo' sounds more like marketing, media, or events.
Im Büro haben wir eine Promo für das neue Produkt geplant.
At the office, we planned a promo for the new product.
Vor dem Film kam sehr viel Werbung für neue Handys.
Before the film, there was a lot of advertising for new mobile phones.