advertising campaign
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advertising campaign
A planned and time-limited series of advertising measures that is spread through various media (such as television, the internet, posters) in order to achieve a specific goal, e.g. to increase awareness of a product or promote sales.
Die Firma startete eine große Werbekampagne für ihr neues Elektroauto.
The company launched a major advertising campaign for its new electric car.
This word is made up of 'Werbung' (advertising) and 'Kampagne' (campaign). The '-e-' at the end of 'Werbe' is a typical linking element that connects the two parts of the word.
Für die neue Werbekampagne wurde ein bekannter Song verwendet.
A well-known song was used for the new advertising campaign.
An advertising campaign is often combined with certain verbs. You can 'starten' (launch), 'durchführen' (carry out), 'planen' (plan), 'entwickeln' (develop), or 'stoppen' (stop) a campaign.
Die Agentur hat eine kreative Werbekampagne für den Kunden entwickelt.
The agency developed a creative advertising campaign for the client.
Common adjectives that describe an advertising campaign are 'erfolgreich' (successful), 'groß angelegt' (large-scale), 'kreativ' (creative), 'provokant' (provocative), or 'digital' (digital).
Dank der erfolgreichen Werbekampagne stiegen die Verkaufszahlen deutlich.
Thanks to the successful advertising campaign, sales figures rose significantly.
advertising / ad
'die Werbung' and 'die Werbekampagne' both have to do with measures intended to make a product, company, or service better known. 'Werbung' is the more general term. It can mean advertising as a whole or also a single ad. A 'Werbekampagne', on the other hand, is planned, usually has a specific goal, and runs for a certain period of time, often with several ads, posters, or commercials. Learners may confuse the words because every 'Werbekampagne' is 'Werbung'. But not every piece of 'Werbung' is automatically a 'Werbekampagne'.
Die Firma startet im Sommer eine Werbekampagne für ihr neues Getränk.
The company is launching an advertising campaign for its new drink in the summer.
Im Internet sehe ich oft Werbung für neue Sportschuhe.
On the internet, I often see ads for new sports shoes.