advertising campaign
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advertising campaign
A planned and time-limited series of advertising measures that is spread through various media (such as television, the internet, posters) in order to achieve a specific goal, e.g. to increase awareness of a product or promote sales.
Die Firma startete eine große Werbekampagne für ihr neues Elektroauto.
The company launched a major advertising campaign for its new electric car.
This word is made up of 'Werbung' (advertising) and 'Kampagne' (campaign). The '-e-' at the end of 'Werbe' is a typical linking element that connects the two parts of the word.
Für die neue Werbekampagne wurde ein bekannter Song verwendet.
A well-known song was used for the new advertising campaign.
An advertising campaign is often combined with certain verbs. You can 'starten' (launch), 'durchführen' (carry out), 'planen' (plan), 'entwickeln' (develop), or 'stoppen' (stop) a campaign.
Die Agentur hat eine kreative Werbekampagne für den Kunden entwickelt.
The agency developed a creative advertising campaign for the client.
Common adjectives that describe an advertising campaign are 'erfolgreich' (successful), 'groß angelegt' (large-scale), 'kreativ' (creative), 'provokant' (provocative), or 'digital' (digital).
Dank der erfolgreichen Werbekampagne stiegen die Verkaufszahlen deutlich.
Thanks to the successful advertising campaign, sales figures rose significantly.
promo
Both words refer to a time-limited promotional activity for a product, service, or event. „Promo“ can refer to a single activity, while a „Werbekampagne“ is a planned series of coordinated activities across several media. „Promo“ fits a single sales promotion, while „Werbekampagne“ fits the broader concept.
Die Werbekampagne für die neuen Rucksäcke läuft im Internet, im Fernsehen und auf Plakaten.
The advertising campaign for the new backpacks is running online, on television, and on posters.
Die Promo im Geschäft bietet am Samstag zehn Prozent Rabatt auf alle Rucksäcke.
The in-store promotion offers ten percent off all backpacks on Saturday.
