propaganda
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propaganda
The systematic spread of ideas, opinions, or information in order to deliberately influence public opinion. The term is often used negatively and implies a one-sided, manipulative, or distorted presentation, especially for political or ideological purposes.
Das totalitäre Regime setzte alle Medien für seine politische Propaganda ein.
The totalitarian regime used all media for its political propaganda.
In modern German, 'Propaganda' (propaganda) almost always has a negative meaning. The word is associated with manipulation, untruth, and one-sided influence, and is not a neutral term for advertising or information.
Die Zeitung wurde beschuldigt, Regierungspropaganda zu verbreiten.
The newspaper was accused of spreading government propaganda.
The word 'Propaganda' (propaganda) is almost always used in the singular, since it is considered a collective term for a type of information. A plural form is very unusual in general usage.
Das Land investiert viel Geld in seine Propaganda im Ausland.
The country invests a lot of money in its propaganda abroad.
'Propaganda' (propaganda) is often used with verbs such as 'betreiben' (to engage in), 'machen' (to make), or 'verbreiten' (to spread). Common adjectives are 'politische' (political), 'staatliche' (state), or 'gezielte' (targeted) propaganda.
Die Opposition warnt vor der gezielten Propaganda der Regierungspartei.
The opposition warns against the targeted propaganda of the governing party.
advertising / ad
Werbung and Propaganda can both aim to win people over to a political or social idea. Werbung initially describes this effort neutrally; Propaganda is often used critically for deliberate, one-sided, or manipulative influence. The way the messages are evaluated therefore often determines the choice of word.
Kritiker bezeichnen die einseitigen Botschaften der Initiative als Propaganda.
Critics describe the initiative's one-sided messages as propaganda.
Die Initiative macht öffentlich Werbung für ihre Idee eines autofreien Marktplatzes.
The initiative is publicly promoting its idea of a car-free market square.
