A printed advertising or information leaflet, often illustrated, that presents a product, service, or travel destination.
example
Der neue Prospekt vom Supermarkt listet alle Sonderangebote für diese Woche.
The new supermarket brochure lists all the special offers for this week.
Usage tips
False friend
'Der Prospekt' means 'brochure' or 'leaflet'. It is a false friend of the English word 'prospect', which means 'Aussicht' (outlook) or 'Perspektive' (perspective).
EXAMPLE
Ich habe mir einen Prospekt über die Toskana geholt.
I picked up a brochure about Tuscany.
Word origin
The word comes from the Latin 'prospectus' (view, outlook). This origin explains both meanings: the modern one (an 'outlook' onto products in a brochure) and the technical one (a painted 'view' of a city).
EXAMPLE
Der Prospekt zeigt alle Vorteile des neuen Autos.
The brochure shows all the advantages of the new car.
Typical collocations
In everyday language, 'Prospekt' (brochure/leaflet) is often combined with verbs such as 'durchblättern' (to leaf through), 'verteilen' (to distribute), 'lesen' (to read), or 'anfordern' (to request). People also speak of a 'Werbeprospekt' (advertising leaflet) or 'Reiseprospekt' (travel brochure).
EXAMPLE
Sie blätterte gedankenverloren den Prospekt durch.
She leafed absentmindedly through the brochure.
Context clue
The meaning 'painted view' or 'theater backdrop' is very rare and belongs to the technical language of art history or theater. In normal usage, it always means an advertising brochure.
EXAMPLE
Der gemalte Prospekt der Stadt Venedig stammt aus dem 18. Jahrhundert.
The painted prospect of the city of Venice dates from the 18th century.
Compare with
near_synonym · confusable
Prospekt vs Ansicht
view / opinion
'die Ansicht' and 'der Prospekt' can both have to do with pictures of places, landscapes, or buildings. 'Ansicht' means the picture itself or the depiction, for example on a postcard or in a drawing. In everyday language, 'Prospekt' is usually a brochure or leaflet with information and advertising, often with many pictures. In technical language, 'Prospekt' can also be a painted or drawn view, but that is less common in everyday use. Learners may confuse the words because a 'Prospekt' can contain 'Ansichten' (views). If you mean the individual picture, 'Ansicht' fits; if you mean the information leaflet, 'Prospekt' fits.
Prospekt
Im Reisebüro nimmt Sofia einen Prospekt über die Alpen mit.
At the travel agency, Sofia picks up a brochure about the Alps.
Ansicht
Auf der Postkarte ist eine schöne Ansicht der alten Brücke zu sehen.
The postcard shows a beautiful view of the old bridge.