A small printed sheet of paper that serves as advertising material or provides information and is often handed out by hand.
example
In der Fußgängerzone hat mir jemand einen Flyer für ein neues Fitnessstudio gegeben.
In the pedestrian zone, someone gave me a flyer for a new gym.
Usage tips
Word origin
'Der Flyer' (flyer) is a loanword from English ('flyer'). In German, it has become a common term for handouts or advertising leaflets.
EXAMPLE
Dieser Flyer wirbt für ein neues Restaurant in der Stadt.
This flyer advertises a new restaurant in town.
Typical verbs
Common verbs used with 'Flyer' (flyer) describe its creation and distribution. These include 'Flyer gestalten' (to design flyers), 'Flyer drucken' (to print flyers), 'Flyer verteilen' (to distribute flyers), and 'einen Flyer mitnehmen' (to take a flyer).
EXAMPLE
Eine Agentur hat die neuen Flyer für uns gestaltet.
An agency designed the new flyers for us.
Typical context
'Flyer' (flyers) are mostly used in the context of advertising, events, or information campaigns. You often find them in combinations like 'Werbe-Flyer' (advertising flyer) or 'Flyer für ein Konzert' (flyer for a concert).
EXAMPLE
Hast du den Flyer für das Straßenfest gesehen?
Did you see the flyer for the street festival?
Compare with
confusable
Flyer vs Plakat
poster
'das Plakat' and 'der Flyer' both have to do with printed advertising or information. However, they are used differently. A 'Plakat' is large and hangs in a visible place so that many people see it. A 'Flyer' is small, usually a single sheet that you are given or take with you. The words can be confused because both can advertise an event, for example. Remember: a 'Plakat' hangs up; a 'Flyer' is handed out.
Flyer
Herr Schneider verteilt im Büro Flyer für die neue Wohnberatung.
Mr. Schneider is handing out flyers in the office for the new housing advice service.
Plakat
Zur Werbung für den Kurs hängt ein großes Plakat im Eingang.
To advertise the course, a large poster is hanging in the entrance.