quality
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quality
A word borrowed from English for 'Qualität' (quality), used mainly in business and marketing to refer to the quality or nature of a product or service.
Unser Unternehmen steht für erstklassige Quality und besten Service.
Our company stands for first-class quality and the best service.
'Quality' is a word from English that occurs almost exclusively in business, marketing, and advertising. It is meant to sound modern, international, and high-end.
Unsere neue Produktlinie steht für Innovation und Quality.
Our new product line stands for innovation and quality.
The use of 'Quality' is strongly limited to professional or advertising contexts. In private everyday life or general conversations, the word is very unusual.
Der Slogan der Firma lautet: ‚German Engineering, global Quality‘.
The company's slogan is: 'German Engineering, global Quality.'
The word is often used in combination with English adjectives like 'High' or 'Top'. The phrase 'für Quality stehen' (to stand for quality) is also a typical formulation in corporate communication.
Wir bieten unseren Kunden nur Top Quality.
We offer our customers only top quality.
quality
'die Qualität' and 'die Quality' mean almost the same thing in terms of content: they are about how good a product or service is. 'Qualität' is the normal German word and fits in almost all situations. 'Quality' is borrowed from English and sounds more like business, marketing, or internal company language. Learners may confuse the words because they sound the same and have very similar meanings. In normal everyday life, 'Qualität' is more natural; 'Quality' is used only when this English style is really common in the context.
Im Marketingbericht steht, dass die Quality des Produkts im nächsten Jahr noch besser werden soll.
The marketing report says that the quality of the product should become even better next year.
Im Büro haben sie in der Pause über die Qualität des neuen Essens gesprochen.
At the office, they talked about the quality of the new food during the break.