In market and opinion research, the reaction or feedback to an action, such as an advertising campaign or a survey.
example
Die Response auf den neuen Werbespot war überwältigend positiv.
The response to the new commercial was overwhelmingly positive.
Usage tips
Word origin
'Response' is an Anglicism and was borrowed directly from English. It is used mainly in certain specialized fields.
EXAMPLE
Wir analysieren die Response unserer Zielgruppe.
We are analyzing the response from our target group.
Register
This word belongs to specialist language. It is used mainly in marketing, market research, and information technology (IT). It is uncommon in normal everyday language.
EXAMPLE
Die IT-Abteilung prüft gerade die Server-Response.
The IT department is currently checking the server response.
Context clue
You can tell which meaning is intended from the context. Words like 'Werbung' (advertising), 'Kunden' (customers), or 'Umfrage' (survey) point to the marketing meaning. Terms like 'Server', 'Request', or 'API' point to the IT meaning.
EXAMPLE
Die Response auf unsere E-Mail-Kampagne war sehr gering.
The response to our email campaign was very low.
Typical collocations
In a marketing context, 'Response' is often combined with adjectives such as 'hoch' (high), 'niedrig' (low), 'positiv' (positive), or 'negativ' (negative). Typical verbs are 'messen' (to measure), 'analysieren' (to analyze), or 'erhalten' (to receive).
EXAMPLE
Wir hoffen auf eine hohe Response bei unserer neuesten Umfrage.
We are hoping for a high response to our latest survey.
Compare with
near_synonym · confusable
Response vs Antwort
answer
'die Antwort' and 'die Response' can both mean a reaction to a question, request, or action. 'die Antwort' is the normal German word in everyday life, at school, in letters, and also when talking about problems. 'die Response' is a technical term. You hear it especially in IT when a server reacts to a request, or in research and advertising for feedback to an action. The words can be confused because 'Response' often feels like a modern or technical form of 'Antwort'. In normal conversation, 'Antwort' is almost always more natural; 'Response' only fits in specific technical contexts.
Response
Der Entwickler prüft, warum die Response des Servers so langsam ist.
The developer is checking why the server's response is so slow.
Antwort
Auf meine E-Mail kam heute endlich eine freundliche Antwort.
Today I finally received a friendly answer to my email.