patronage
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patronage
The moral support and representative leadership of an event, project, or organization by a well-known person or an institution. The person who does this is called a patron.
Der Bundespräsident hat die Schirmherrschaft für das Kinderhilfsprojekt übernommen.
The Federal President has assumed patronage of the children's aid project.
The word is made up of 'Schirm' (umbrella/shield) and 'Herrschaft' (rule/leadership). A 'Schirm' offers protection, and 'Herrschaft' means leadership or control. So 'Schirmherrschaft' (patronage) is symbolically the protective leadership of a project.
Die Veranstaltung steht unter der Schirmherrschaft des Bürgermeisters.
The event is under the patronage of the mayor.
'Schirmherrschaft' (patronage) is the function or role performed by a 'Schirmherr' (male patron) or a 'Schirmherrin' (female patron). So the word describes the activity or role, not the person themselves.
Als Schirmherr eröffnete der Minister die Ausstellung.
As patron, the minister opened the exhibition.
'Schirmherrschaft' (patronage) is almost always used with the verb 'übernehmen' (to assume/take on). Another fixed expression is that a project 'unter der Schirmherrschaft von jemandem steht' (is under someone's patronage).
Eine berühmte Schauspielerin hat die Schirmherrschaft für das Filmfestival übernommen.
A famous actress has assumed patronage of the film festival.
This word belongs to formal language and is mainly used in official, public, or media contexts, for example in politics, culture, or charity events.
In der Pressemitteilung wurde die Übernahme der Schirmherrschaft bekannt gegeben.
The assumption of patronage was announced in the press release.
sponsorship / godparenthood
Schirmherrschaft and Patenschaft can both refer to supporting a project. Schirmherrschaft is primarily a moral and representative role, often taken on by a well-known person or institution. Patenschaft means a supportive role and can also include concrete financial support.
Die Bürgermeisterin übernimmt die Schirmherrschaft für das Jugendprojekt und vertritt es bei der Eröffnung.
The mayor takes on patronage of the youth project and represents it at the opening ceremony.
Ein örtliches Unternehmen übernimmt die Patenschaft für das Jugendprojekt und finanziert neue Geräte.
A local company sponsors the youth project and pays for new equipment.
