patronage
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patronage
The moral support and representative leadership of an event, project, or organization by a well-known person or an institution. The person who does this is called a patron.
Der Bundespräsident hat die Schirmherrschaft für das Kinderhilfsprojekt übernommen.
The Federal President has assumed patronage of the children's aid project.
The word is made up of 'Schirm' (umbrella/shield) and 'Herrschaft' (rule/leadership). A 'Schirm' offers protection, and 'Herrschaft' means leadership or control. So 'Schirmherrschaft' (patronage) is symbolically the protective leadership of a project.
Die Veranstaltung steht unter der Schirmherrschaft des Bürgermeisters.
The event is under the patronage of the mayor.
'Schirmherrschaft' (patronage) is the function or role performed by a 'Schirmherr' (male patron) or a 'Schirmherrin' (female patron). So the word describes the activity or role, not the person themselves.
Als Schirmherr eröffnete der Minister die Ausstellung.
As patron, the minister opened the exhibition.
'Schirmherrschaft' (patronage) is almost always used with the verb 'übernehmen' (to assume/take on). Another fixed expression is that a project 'unter der Schirmherrschaft von jemandem steht' (is under someone's patronage).
Eine berühmte Schauspielerin hat die Schirmherrschaft für das Filmfestival übernommen.
A famous actress has assumed patronage of the film festival.
This word belongs to formal language and is mainly used in official, public, or media contexts, for example in politics, culture, or charity events.
In der Pressemitteilung wurde die Übernahme der Schirmherrschaft bekannt gegeben.
The assumption of patronage was announced in the press release.
support
'die Unterstützung' and 'die Schirmherrschaft' can both mean that someone strengthens a project or event. However, 'Unterstützung' is much broader and can mean any kind of help. 'Schirmherrschaft' is more specific: a well-known person or institution officially stands behind an event, project, or organization. This is often about prestige and public impact, not necessarily practical help in everyday life. For normal help, use 'Unterstützung'. For an official project with a well-known person, 'Schirmherrschaft' fits.
Das Stadtfest steht in diesem Jahr unter der Schirmherrschaft der Bürgermeisterin.
This year, the town festival is under the patronage of the mayor.
Mia bekommt in der Schule Unterstützung von einer älteren Schülerin.
Mia gets support at school from an older student.