A senior person in a sports club or association who is responsible for sporting planning, putting the team together, and often also for player transfers.
example
Der Sportdirektor verhandelt gerade mit einem neuen Stürmer.
The sporting director is currently negotiating with a new striker.
Usage tips
Compound word
This word is a transparent compound of 'der Sport' (sport) and 'der Direktor' (director). It therefore describes the person who is responsible for the sporting side of a club or association.
EXAMPLE
Der neue Sportdirektor hat große Pläne für den Verein.
The new sporting director has big plans for the club.
Typical collocations
A 'Sportdirektor' (sporting director) is often used with verbs that describe their main tasks. These include 'einen Spieler verpflichten' (to sign a player), 'den Kader zusammenstellen' (to put together the squad), or 'Verträge aushandeln' (to negotiate contracts).
EXAMPLE
Der Sportdirektor hat den Vertrag mit dem Trainer verlängert.
The sporting director extended the contract with the coach.
Word family
The component '-direktor' is very productive in German for management positions. If you understand 'Sportdirektor' (sporting director), you can also easily work out other titles like 'Finanzdirektor' (financial director) or 'Museumsdirektor' (museum director).
EXAMPLE
Als Finanzdirektor ist er für das Budget des Unternehmens verantwortlich.
As financial director, he is responsible for the company's budget.
Compare with
confusable
Sportdirektor vs Trainer
trainer / coach
'der Trainer' and 'der Sportdirektor' both work in sports and can be important for a club's success. But their tasks are different. The Trainer works directly with the team: he plans training, explains tactics, and looks after the players in everyday practice. The Sportdirektor has more of a leadership and planning role at the club. For example, he deals with sporting strategy, the squad, and often transfers. Learners may confuse the words because both make decisions in a team's environment. In practical terms: the Trainer is closer to training and the game, while the Sportdirektor is closer to planning and club management.
Sportdirektor
Der Sportdirektor verhandelt heute mit einem neuen Spieler.
The sporting director is negotiating with a new player today.
Trainer
Im Bus bespricht der Trainer mit der Mannschaft das nächste Spiel.
On the bus, the coach discusses the next game with the team.