regular customer
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regular customer
A person who shops regularly and over a longer period of time at a particular store or uses a particular service.
Als Stammkunde kennt der Wirt seine Getränkebestellung schon auswendig.
As a regular customer, the landlord already knows his drink order by heart.
The word consists of 'Stamm' and 'Kunde' (customer). Here, 'Stamm' means something like 'firmly belonging' or 'core'. So a 'Stammkunde' (regular customer) is a customer who belongs to the fixed core of a business.
Der Bäcker begrüßt jeden Morgen seine Stammkunden mit Namen.
The baker greets his regular customers by name every morning.
The term is usually used for businesses or service providers with personal contact, such as cafés, small shops, hairdressers, or restaurants. It is less common with large, anonymous supermarket chains.
In meinem Lieblingscafé bin ich seit Jahren Stammkunde.
I have been a regular customer at my favorite café for years.
The prefix 'Stamm-' is often used to express regularity or a fixed sense of belonging. Similar formations include, for example, 'der Stammgast' (regular guest, in a pub/restaurant) or 'die Stammkneipe' (the pub one regularly goes to).
Er geht jeden Freitag in seine Stammkneipe, um Freunde zu treffen.
He goes to his regular pub every Friday to meet friends.
