strategy
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strategy
A precise, long-term plan for achieving a particular goal, especially in politics, business, or the military.
Das Unternehmen verfolgt eine klare Strategie zur Erschließung neuer Märkte.
The company is pursuing a clear strategy for entering new markets.
Words ending in '-ie' are almost always feminine ('die') in German. Many of these words, such as 'Strategie' (strategy), come from other languages and often refer to abstract concepts or fields of knowledge.
Für das Projekt benötigen wir eine komplett neue Strategie.
We need a completely new strategy for the project.
'Strategie' (strategy) is often combined with verbs that describe a process. Typical examples are: 'eine Strategie entwickeln' (to develop a strategy), 'verfolgen' (to pursue), 'umsetzen' (to implement), or 'ändern' (to change).
Die Firma hat eine neue Marketing-Strategie entwickelt, um mehr Kunden zu erreichen.
The company developed a new marketing strategy to reach more customers.
To describe a strategy in more detail, adjectives such as 'langfristig' (long-term), 'kurzfristig' (short-term), 'klar' (clear), 'offensiv' (offensive), or 'defensiv' (defensive) are often used.
Mit einer langfristigen Strategie wollen wir unseren Marktanteil sichern.
With a long-term strategy, we want to secure our market share.
politics / policy
Politik and Strategie can both refer to a company's long-term direction. Politik tends to emphasize the general and enduring orientation, while Strategie refers to a more specific plan for a particular goal. Strategie is therefore usually the better choice for concrete steps toward a clear goal.
Die Strategie des Unternehmens legt fest, wie es bis 2030 klimaneutral werden will.
The company's strategy sets out how it intends to become climate-neutral by 2030.
Die Politik des Unternehmens ist dauerhaft auf umweltfreundliches Wirtschaften ausgerichtet.
The company's policy is permanently geared toward environmentally friendly business practices.
