search engine optimization
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search engine optimization
The set of measures intended to improve the visibility of a website in the unpaid search results of search engines like Google. The goal is to achieve a higher position in the results list.
Gute Suchmaschinenoptimierung ist entscheidend für den Erfolg eines Onlineshops.
Good search engine optimization is crucial for the success of an online shop.
This long word is easy to break down: it consists of 'die Suchmaschine' (the search engine) and 'die Optimierung' (the optimization). Literally, it means optimizing something for a search engine.
Unsere Firma investiert viel Geld in die Suchmaschinenoptimierung.
Our company invests a lot of money in search engine optimization.
In everyday language and also in professional contexts, the English abbreviation 'SEO' (Search Engine Optimization) is almost always used. The long word is more likely to be used in formal or explanatory texts.
Unser Webdesigner ist auch für das SEO zuständig.
Our web designer is also responsible for SEO.
Common verbs used with this noun are 'Suchmaschinenoptimierung betreiben' (to do search engine optimization), 'die Suchmaschinenoptimierung verbessern' (to improve search engine optimization), or 'in Suchmaschinenoptimierung investieren' (to invest in search engine optimization).
Viele Agenturen haben sich darauf spezialisiert, für andere Firmen Suchmaschinenoptimierung zu betreiben.
Many agencies have specialized in doing search engine optimization for other companies.