das Sujet
subject
The theme, subject matter, or content of an artistic, literary, or cinematic work.
EXAMPLE
Das Sujet des Romans ist die unerfüllte Liebe in Zeiten des Krieges.
The subject of the novel is unfulfilled love in times of war.
das Sujet
subject / motif
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Meanings
das Sujet
motif
In the advertising and photography industries, the motif or image selected for a campaign or a photo shoot.
EXAMPLE
Für die neue Werbekampagne wurden drei verschiedene Sujets entwickelt.
Three different motifs were developed for the new advertising campaign.
Usage tips
Register and origin
'Das Sujet' (subject/motif) is a loanword from French. It is used almost exclusively in specialized language, such as art and literary studies, film, or the advertising industry.
EXAMPLE
Der Kritiker lobte die originelle Wahl des Sujets für den Film.
The critic praised the original choice of subject for the film.
Typical collocations
In an artistic context, 'Sujet' is often combined with verbs such as 'wählen' (to choose), 'behandeln' (to deal with/treat), or 'darstellen' (to depict). It describes the central theme of a work.
EXAMPLE
Die Malerin wählte für ihr neues Bild ein historisches Sujet.
The painter chose a historical subject for her new painting.
Advertising context
In the advertising and photography industries, 'Sujet' refers to the concrete visual motif of an advertisement or campaign. Here, it is less about the abstract theme and more about the visual motif.
EXAMPLE
Die Agentur hat drei verschiedene Sujets für die Plakatkampagne entworfen.
The agency designed three different motifs for the poster campaign.
Compare with
Sujet vs Bild
picture / image
Bild and Sujet can refer to the visual material of a campaign. Bild means the specific representation, while Sujet in advertising or photography emphasizes the selected motif as a design element. Use Bild for the visible file and Sujet when referring to the choice of the campaign motif.
Sujet
Das Sujet mit dem lachenden Kind wurde für die Kampagne ausgewählt.
The motif featuring the laughing child was selected for the campaign.
Bild
Das Bild mit dem lachenden Kind erscheint heute auf der Webseite.
The picture of the laughing child will appear on the website today.
In real life
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