teaser
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teaser
A short, often mysterious preview of a film, article, show, or product that is meant to arouse curiosity. It does not reveal everything, but only touches on the topic in order to generate interest.
Der Teaser für den neuen Film verrät kaum etwas über die Handlung, macht aber sehr neugierig.
The teaser for the new film reveals hardly anything about the plot, but it makes you very curious.
'Teaser' is an English loanword that comes from the verb 'to tease' (to provoke interest, to make curious). It is used mainly in the media, advertising, and film industries.
Die Marketingabteilung hat einen kurzen Teaser für das neue Produkt erstellt.
The marketing department created a short teaser for the new product.
To say what the teaser is for, you use the preposition 'für' followed by the accusative.
Hast du schon den Teaser für die nächste Staffel der Serie gesehen?
Have you already seen the teaser for the next season of the series?
Common verbs used with 'Teaser' (teaser) are 'einen Teaser veröffentlichen' (to release a teaser), 'einen Teaser zeigen' (to show a teaser), or 'sich einen Teaser ansehen' (to watch a teaser).
Das Filmstudio wird den ersten Teaser nächste Woche veröffentlichen.
The film studio will release the first teaser next week.
announcement
'Ankündigung' and 'Teaser' can both point to something that is coming soon. An 'Ankündigung' tends to inform clearly and directly: What is happening, when, or why? A 'Teaser' is mainly meant to make people curious. It shows only a small preview and does not reveal everything yet. The words can be confused especially with films, products, or media. If the information is the main focus, 'Ankündigung' is the right fit. If excitement and interest are meant to be created, 'Teaser' is more precise.
Vor dem neuen Film zeigte das Kino einen kurzen Teaser.
Before the new film, the cinema showed a short teaser.
Die Ankündigung der Wartungsarbeiten steht auf der Webseite der Firma.
The announcement of the maintenance work is on the company's website.