copywriter
Loading your saved state.
copywriter
A person who writes texts professionally, especially advertising copy, slogans, or content for websites and marketing materials.
Die Agentur hat einen erfahrenen Texter für die neue Werbekampagne engagiert.
The agency hired an experienced copywriter for the new advertising campaign.
The word 'Texter' (copywriter) is derived from the noun 'der Text' (text). The ending '-er' in German often refers to a male person who performs a particular activity—here, someone who writes texts.
Er arbeitet als Texter für eine große Werbeagentur.
He works as a copywriter for a large advertising agency.
'Der Texter' (copywriter) is a profession and should not be confused with the English word 'texter', which describes a person who writes a text message. In German, a Texter is a professional writer.
Ein guter Texter findet immer die richtigen Worte für die Werbung.
A good copywriter always finds the right words for advertising.
Common verbs used with 'Texter' (copywriter) are 'einen Texter beauftragen' (to commission a copywriter), 'einen Texter engagieren' (to hire a copywriter), or 'als Texter arbeiten' (to work as a copywriter). These describe professional collaboration.
Unsere Firma hat einen freiberuflichen Texter für die neue Webseite beauftragt.
Our company commissioned a freelance copywriter for the new website.
author
Both words can refer to a person who writes a text. Autor primarily emphasizes authorship of a published text, while Texter emphasizes the professional work of formulating text, especially for advertising and websites. Autor is more appropriate for a novel, while Texter is more appropriate for an advertising campaign.
Der Texter formuliert die kurzen Slogans für die neue Werbekampagne.
The copywriter is coming up with the short slogans for the new advertising campaign.
Der Autor hat den Text für den neuen Ratgeber selbst geschrieben.
The author wrote the text for the new guidebook himself.
