trend
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trend
A general direction of development or a prevailing current in a particular area over a certain period of time, e.g. in fashion, society, or the economy.
Der Trend geht eindeutig zu kleineren, sparsameren Autos.
The trend is clearly toward smaller, more economical cars.
To describe the direction of a development, you use 'der Trend zu' (the trend toward) with the dative. To express that something is fashionable or current, you say it 'liegt im Trend' (is on trend).
Der Trend geht zu mehr Arbeit im Homeoffice.
The trend is toward more working from home.
Common verbs used with 'Trend' are 'einem Trend folgen' (to follow a trend), 'einen Trend setzen' (to set a trend, i.e. start a new development), or 'sich einem Trend anschließen' (to join a trend).
Viele junge Leute folgen dem neuesten Modetrend aus den sozialen Medien.
Many young people follow the latest fashion trend from social media.
'Trend' is often accompanied by adjectives that describe the development. Common phrases are 'der aktuelle Trend' (the current trend), 'ein neuer Trend' (a new trend), or 'ein wachsender Trend' (a growing trend).
Der wachsende Trend zur vegetarischen Ernährung ist nicht zu übersehen.
The growing trend toward a vegetarian diet is impossible to miss.
direction
'die Richtung' and 'der Trend' can both describe a development or tendency. 'die Richtung' is more general and can also mean that something is on a good or bad path. 'der Trend' usually refers to a development that can be observed over a certain period of time in a particular area, for example in fashion, society, or the economy. The words can be confused because, when talking about developments, you can often use both. 'Trend' sounds more natural when many people or numbers show a movement. 'Richtung' fits better when you want to emphasize the general path or orientation.
Heute kaufen viele Menschen regionale Produkte; dieser Trend wird immer stärker.
Today, many people buy regional products; this trend is becoming stronger and stronger.
Die Ärztin sagt, dass die Behandlung in die richtige Richtung geht.
The doctor says that the treatment is going in the right direction.