vision
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vision
An idea or guiding image of the future, often in a business, political, or personal context. It describes a desirable goal or future state.
Die neue Geschäftsführerin hat eine klare Vision für das Unternehmen.
The new managing director has a clear vision for the company.
In German, 'Vision' usually refers to a forward-looking idea or a supernatural apparition. The English word 'vision' can also mean eyesight, which in German is 'Sehkraft' or 'Sehvermögen'.
Der Augenarzt prüfte mein Sehvermögen.
The eye doctor checked my eyesight.
If 'Vision' appears in connection with 'Unternehmen' (company), 'Zukunft' (future), or 'Strategie' (strategy), it means the business idea. In contexts with 'Fieber' (fever), 'Heilige' (saint), or 'Erscheinung' (apparition), it has the mystical meaning.
Die Gründerin präsentierte ihre Vision für eine nachhaltige Produktion.
The founder presented her vision for sustainable production.
In a business or political context, 'Vision' is often used with certain verbs: 'eine Vision haben' (to have a vision), 'eine Vision entwickeln' (to develop a vision), 'eine Vision umsetzen' (to implement a vision), or 'eine Vision teilen' (to share a vision).
Es ist wichtig, eine klare Vision für das Projekt zu entwickeln.
It is important to develop a clear vision for the project.
In the meaning 'illusion' or 'apparition', the word is very often used in the plural, especially when referring to repeated or uncontrolled apparitions, e.g., 'Visionen haben' (to have visions).
Nach dem Unfall hatte er seltsame Visionen.
After the accident, he had strange visions.
goal / destination / target
'das Ziel' and 'die Vision' can both talk about something you want to achieve in the future. 'Ziel' is more concrete: you can plan what you need to do and later check whether you have achieved it. 'Vision' is bigger and broader in scope. It describes more of an image of a desired future, for example for a company, a project, or your own life. Learners may confuse the words because a vision often contains goals. As a simple guide: a goal is a concrete step or a clear result; a vision is the bigger idea behind it.
Frau Neumann hat eine klare Vision davon, wie die Schule moderner werden kann.
Ms. Neumann has a clear vision of how the school can become more modern.
Mein Ziel ist, bis zum Sommer sicher Deutsch im Alltag zu sprechen.
My goal is to be able to speak German confidently in everyday life by summer.