election advertising
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election advertising
All measures and materials with which political parties or candidates try to convince voters of themselves and their platform before an election.
Die Straßen sind voller Plakate, die Wahlwerbung hat ihren Höhepunkt erreicht.
The streets are full of posters; the election advertising has reached its peak.
This word is a clear compound of 'Wahl' (election) and 'Werbung' (advertising). The meaning is therefore directly deducible: advertising for an election.
Die Parteien geben viel Geld für ihre Wahlwerbung aus.
The parties spend a lot of money on their election advertising.
Common verbs used with 'Wahlwerbung' (election advertising) are 'machen' (to do/make, general), 'schalten' (to place, for ads in media), and 'verteilen' (to distribute, for flyers or brochures).
Die Partei hat im Internet gezielt Wahlwerbung geschaltet.
The party placed targeted election advertising online.
'Wahlwerbung' (election advertising) refers to concrete things such as 'Wahlplakate' (election posters) on the streets, 'Fernsehspots' (TV spots), 'Anzeigen' (ads) in newspapers, or 'Informationsstände' (information booths) in town.
Überall in der Stadt hängen schon die Wahlplakate.
Election posters are already hanging everywhere in the city.
advertising / ad
'die Werbung' and 'die Wahlwerbung' can both mean that you want to persuade people of something. 'Werbung' is general and fits products, companies, services, ideas, or memberships. 'Wahlwerbung' is a special type of advertising before a political election. It is about parties, candidates, and their platforms. The words can be confused because election advertising is also advertising. But when it is about posters, commercials, or flyers before an election, 'Wahlwerbung' is more precise.
Vor der Wahl hängt in der ganzen Stadt Wahlwerbung an den Laternen.
Before the election, election advertising is hanging on streetlights all over the city.
Nach dem Gespräch bemerkte Herr Richter die Werbung für den neuen Supermarkt.
After the conversation, Mr. Richter noticed the ad for the new supermarket.