election campaign
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election campaign
The totality of activities by political parties and candidates in the period before an election to win over voters.
Im Wahlkampf versprechen die Politiker oft mehr, als sie später halten können.
During the election campaign, politicians often promise more than they can later deliver.
'Wahlkampf' (election campaign) is a compound noun made up of 'die Wahl' (election) and 'der Kampf' (fight/struggle). It therefore describes the period before an election figuratively as a fight between the parties for the voters' votes.
Der Wahlkampf in diesem Jahr ist besonders intensiv.
The election campaign this year is especially intense.
'Wahlkampf' (election campaign) is often combined with the verb 'führen' (to lead/conduct): 'einen Wahlkampf führen' (to run/conduct an election campaign). Another common phrase is 'sich im Wahlkampf befinden' (to be in an election campaign).
Die Kanzlerkandidatin führt einen sehr engagierten Wahlkampf.
The candidate for chancellor is running a very committed election campaign.
The word 'Wahlkampf' (election campaign) is the basis for many other nouns in the political context. Examples are 'Wahlkampfveranstaltung' (campaign event), 'Wahlkampfplakat' (campaign poster), or 'Wahlkampfteam' (campaign team).
Überall in der Stadt hängen jetzt die neuen Wahlkampfplakate.
The new campaign posters are now hanging all over the city.
election advertising
Wahlkampf and Wahlwerbung both serve to win voters before an election. Wahlkampf encompasses the entire competition, including its activities and strategies, while Wahlwerbung refers to the individual advertising measures and materials. Use Wahlkampf for the whole campaign and Wahlwerbung for specific advertising.
Im Wahlkampf besuchte die Kandidatin viele Städte und stellte ihr Programm vor.
During the election campaign, the candidate visited many cities and presented her platform.
Die Wahlwerbung der Partei hing an vielen Laternen in der Stadt.
The party's election advertising was displayed on many lampposts throughout the city.
