watermark
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watermark
An image or pattern that is worked into paper during production and is only visible when you hold the paper up to the light. It often serves as a security feature or mark of quality.
Banknoten haben komplexe Wasserzeichen, um Fälschungen zu erschweren.
Banknotes have complex watermarks to make counterfeiting more difficult.
watermark
A semi-transparent logo or text that is digitally placed over an image or video to identify the creator or prevent unauthorized use.
Der Fotograf hat alle Bilder in seiner Online-Galerie mit einem Wasserzeichen versehen.
The photographer watermarked all the images in his online gallery.
The word is made up of 'Wasser' (water) and 'Zeichen' (mark/sign). The name comes from the fact that the mark was originally created in the wet paper pulp and looks like an imprint made by water.
Das Wasserzeichen auf dem alten Brief war kaum noch zu erkennen.
The watermark on the old letter was barely recognizable anymore.
The context makes clear which type of 'Wasserzeichen' (watermark) is meant. Words like 'Papier' (paper), 'Banknote' (banknote), or 'gegen das Licht halten' (to hold up to the light) point to the physical mark. Terms like 'Foto' (photo), 'Video' (video), or 'digital' refer to the digital mark.
Man kann das Wasserzeichen im Papier nur sehen, wenn man es gegen eine Lampe hält.
You can only see the watermark in the paper if you hold it up to a lamp.
In a digital context, 'Wasserzeichen' (watermark) is often used with certain verbs. Typical phrases are 'ein Wasserzeichen hinzufügen' (to add a watermark), 'ein Wasserzeichen einfügen' (to insert a watermark), or 'ein Bild mit einem Wasserzeichen versehen' (to watermark an image).
Die Software kann automatisch ein Wasserzeichen zu allen exportierten Bildern hinzufügen.
The software can automatically add a watermark to all exported images.
logo
A Logo and a Wasserzeichen can show the same graphic symbol. The Logo refers to the brand itself, whereas the Wasserzeichen places this symbol semi-transparently over a digital image or video to identify the creator or make it harder to use. Use Logo for the symbol itself and Wasserzeichen for the marking within the image.
Das Wasserzeichen liegt halbtransparent über dem Foto und nennt den Urheber.
The watermark is semi-transparent over the photo and identifies the creator.
Das Logo der Firma steht oben rechts auf ihrer Website.
The company's logo is displayed in the top-right corner of its website.
