watermark
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watermark
An image or pattern that is worked into paper during production and is only visible when you hold the paper up to the light. It often serves as a security feature or mark of quality.
Banknoten haben komplexe Wasserzeichen, um Fälschungen zu erschweren.
Banknotes have complex watermarks to make counterfeiting more difficult.
The word is made up of 'Wasser' (water) and 'Zeichen' (mark/sign). The name comes from the fact that the mark was originally created in the wet paper pulp and looks like an imprint made by water.
Das Wasserzeichen auf dem alten Brief war kaum noch zu erkennen.
The watermark on the old letter was barely recognizable anymore.
The context makes clear which type of 'Wasserzeichen' (watermark) is meant. Words like 'Papier' (paper), 'Banknote' (banknote), or 'gegen das Licht halten' (to hold up to the light) point to the physical mark. Terms like 'Foto' (photo), 'Video' (video), or 'digital' refer to the digital mark.
Man kann das Wasserzeichen im Papier nur sehen, wenn man es gegen eine Lampe hält.
You can only see the watermark in the paper if you hold it up to a lamp.
In a digital context, 'Wasserzeichen' (watermark) is often used with certain verbs. Typical phrases are 'ein Wasserzeichen hinzufügen' (to add a watermark), 'ein Wasserzeichen einfügen' (to insert a watermark), or 'ein Bild mit einem Wasserzeichen versehen' (to watermark an image).
Die Software kann automatisch ein Wasserzeichen zu allen exportierten Bildern hinzufügen.
The software can automatically add a watermark to all exported images.
logo
'das Logo' and 'das Wasserzeichen' can both be a visible mark on an image, video, or document. A logo shows which brand, company, or organization something belongs to. A digital watermark is often placed semi-transparently over an image or video and is meant to show the creator or make copying more difficult. The words can be confused because a watermark can also consist of a logo. If the mark primarily represents the brand, you say 'Logo'. If it is placed over a medium as protection or as a creator notice, you say 'Wasserzeichen'.
Auf dem Foto liegt ein helles Wasserzeichen, damit niemand es einfach benutzt.
There is a light watermark on the photo so that no one can simply use it.
Noahs Logo ist blau und passt gut zu seiner neuen Website.
Noah’s logo is blue and goes well with his new website.