das Logo
logo
A graphically designed symbol that represents a company, organization, brand, or product.
EXAMPLE
Das neue Logo der Firma ist sehr modern und minimalistisch.
The company's new logo is very modern and minimalist.
das Logo
logo
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Meanings
Usage tips
Word origin
'Logo' is the short form of the word 'logotype' and originally comes from Greek ('lógos' for 'word'). It is an international word used with the same meaning in many languages.
EXAMPLE
Viele bekannte Logos erkennt man auf der ganzen Welt.
Many well-known logos are recognized all over the world.
Typical verbs
Certain verbs are often used in connection with 'Logo' (logo). Typical combinations are 'ein Logo entwerfen' (to design a logo), 'ein Logo gestalten' (to create/design a logo), or 'ein Logo verwenden' (to use a logo).
EXAMPLE
Eine Agentur hat das neue Logo für uns entworfen.
An agency designed the new logo for us.
Expressing ownership
To show who a logo belongs to, the genitive is used very frequently. Alternatively, especially in spoken language, the preposition 'von' (of/from) is used with the dative.
EXAMPLE
Das Logo der Universität wurde modernisiert.
The university's logo was modernized.
Compare with
Logo vs Marke
brand / mark / stamp
Both words can refer to the way a company or product is identified. “Marke” means the broader name or public identity, while “Logo” specifically refers to the graphically designed symbol. Use “Marke” when talking about a company’s commercial identity and “Logo” for the visible graphic symbol.
Logo
Das Logo des Schuhs ist auf der Verpackung deutlich zu erkennen.
The shoe’s logo is clearly visible on the packaging.
Marke
Die Marke des Schuhs ist auf der Verpackung deutlich zu erkennen.
The shoe’s brand is clearly visible on the packaging.
In real life
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