01
das Logo
logo
A graphically designed symbol that represents a company, organization, brand, or product.
example
Das neue Logo der Firma ist sehr modern und minimalistisch.
The company's new logo is very modern and minimalist.
das Logo
logo
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Meanings
Usage tips
Word origin
'Logo' is the short form of the word 'logotype' and originally comes from Greek ('lógos' for 'word'). It is an international word used with the same meaning in many languages.
EXAMPLE
Viele bekannte Logos erkennt man auf der ganzen Welt.
Many well-known logos are recognized all over the world.
Typical verbs
Certain verbs are often used in connection with 'Logo' (logo). Typical combinations are 'ein Logo entwerfen' (to design a logo), 'ein Logo gestalten' (to create/design a logo), or 'ein Logo verwenden' (to use a logo).
EXAMPLE
Eine Agentur hat das neue Logo für uns entworfen.
An agency designed the new logo for us.
Expressing ownership
To show who a logo belongs to, the genitive is used very frequently. Alternatively, especially in spoken language, the preposition 'von' (of/from) is used with the dative.
EXAMPLE
Das Logo der Universität wurde modernisiert.
The university's logo was modernized.
Compare with
Logo vs Marke
brand / mark / stamp
'die Marke' and 'das Logo' both belong to the world of products and companies, but they do not mean the same thing. 'die Marke' is the name or identity of a product or company, for example what customers recognize a company by. 'das Logo' is the graphic symbol of this brand, meaning an image, symbol, or lettering. They can be confused because a logo often points to a brand. In practical terms: the brand is the whole thing; the logo is only the symbol for it.
Logo
Auf der Jacke ist ein kleines rotes Logo zu sehen.
A small red logo can be seen on the jacket.
Marke
Beim Kauf von Schuhen achtet Max nicht nur auf die Marke, sondern auch auf den Preis.
When buying shoes, Max pays attention not only to the brand, but also to the price.
In real life
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