A formal speech given on a specific occasion in front of an audience or a group of people.
example
Der Bürgermeister hielt zur Eröffnung des Stadtfestes eine kurze Ansprache.
The mayor gave a short address at the opening of the town festival.
Usage tips
Word structure
The noun 'die Ansprache' (address/speech) is derived directly from the separable verb 'ansprechen' (to address someone). It describes the result of the action: addressing someone.
EXAMPLE
Der Verkäufer hat mich im Laden direkt angesprochen.
The salesperson addressed me directly in the store.
Context clue
When 'Ansprache' appears with the verb 'halten' (to give/hold), it almost always means a formal speech. If, on the other hand, it appears with adjectives like 'persönlich' (personal) or 'direkt' (direct), it refers to the way someone communicates with another person.
EXAMPLE
Der Firmenchef wird bei der Weihnachtsfeier eine Ansprache halten.
The company boss will give an address at the Christmas party.
Typical verbs
When referring to a formal speech, the verb 'halten' (to give/hold) is almost always used. Other suitable verbs are 'lauschen' (to listen attentively) or 'hören' (to hear/listen to).
EXAMPLE
Alle Gäste lauschten aufmerksam der Ansprache des Brautvaters.
All the guests listened attentively to the address by the bride's father.
Typical adjectives
In the meaning 'way of addressing someone', the word is often accompanied by adjectives that describe the type of communication. Typical phrases are 'persönliche Ansprache' (personal address/attention), 'direkte Ansprache' (direct address), or 'formelle Ansprache' (formal address).
EXAMPLE
Eine zu lockere Ansprache ist in Geschäftsbriefen nicht immer passend.
Too casual a form of address is not always appropriate in business letters.
Compare with
near_synonym · confusable
Ansprache vs Rede
speech / talk
'die Rede' and 'die Ansprache' can both be a formal statement or speech in front of a group. 'Rede' is the more general word and can be short or long, ceremonial, political, or personal. 'Ansprache' often sounds more official and is usually directed at a specific group or given on a specific occasion, for example before an appointment, at a celebration, or after an event. The words can be confused because an 'Ansprache' is also a kind of 'Rede'. 'Rede' is broader, while 'Ansprache' puts more emphasis on someone addressing the listeners directly and officially.
Ansprache
Vor dem Beginn der Feier hat die Direktorin eine Ansprache gehalten.
Before the celebration began, the director gave an address.
Rede
Sie bereitet für die Umweltkonferenz eine kurze Rede vor.
She is preparing a short speech for the environmental conference.