to market
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to market
To make a product or service known through targeted measures such as advertising and offer it for sale.
Die Agentur hilft jungen Künstlern, ihre Musik erfolgreich zu vermarkten.
The agency helps young artists successfully market their music.
The verb 'vermarkten' (to market) is derived from the noun 'der Markt' (the market). The prefix 'ver-' forms a verb here with the meaning of bringing something 'onto the market' or 'making it suitable for the market.'
Das Unternehmen versucht, sein neues Produkt weltweit zu vermarkten.
The company is trying to market its new product worldwide.
'Vermarkten' (to market) is an inseparable verb because it begins with 'ver-'. The prefix remains firmly attached to the verb stem in all sentence forms and tenses.
Die Band vermarktet ihre Alben jetzt selbstständig online.
The band now markets its albums independently online.
You can market not only products or services. The phrase 'sich selbst vermarkten' (to market oneself) is also very common and means presenting your own skills and yourself in a positive way, e.g., when looking for a job.
Im Bewerbungsgespräch ist es wichtig, sich gut zu vermarkten.
In a job interview, it is important to market yourself well.
You can recognize the critical meaning from the context. When it is about personal fates, private stories, or ideas that are commercially exploited, 'vermarkten' (to commercialize) often has a negative undertone. Adverbs like 'schamlos' (shamelessly) or 'gnadenlos' (mercilessly) reinforce this.
Der Regisseur wurde dafür kritisiert, dass er die Katastrophe für seinen Film vermarktet.
The director was criticized for commercializing the disaster for his film.
to sell
'verkaufen' and 'vermarkten' can both have to do with products, services, and money. 'verkaufen' means the actual sale: a person gives something away and receives money for it. 'vermarkten' is broader. It means making something known, advertising it, and presenting it in a way that makes people want to buy it. You can market a product well even if you do not sell it directly yourself. There is a risk of confusion because both words occur in commerce. In practical terms: 'verkaufen' is the action at the checkout or when signing a contract; 'vermarkten' is the planning and advertising beforehand.
Die Firma vermarktet ihre neue App mit kurzen Videos im Internet.
The company markets its new app with short videos online.
Die Verkäuferin verkauft dem Kunden ein neues Handy.
The saleswoman sells the customer a new phone.