to market
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to market
To make a product or service known through targeted measures such as advertising and offer it for sale.
Die Agentur hilft jungen Künstlern, ihre Musik erfolgreich zu vermarkten.
The agency helps young artists successfully market their music.
to commercialize
To commercially exploit something (e.g., a person, an idea, or a story) in order to make money from it. It often has a critical or negative connotation.
Kritiker werfen ihm vor, er würde seine tragische Vergangenheit schamlos vermarkten.
Critics accuse him of shamelessly commercializing his tragic past.
The verb 'vermarkten' (to market) is derived from the noun 'der Markt' (the market). The prefix 'ver-' forms a verb here with the meaning of bringing something 'onto the market' or 'making it suitable for the market.'
Das Unternehmen versucht, sein neues Produkt weltweit zu vermarkten.
The company is trying to market its new product worldwide.
'Vermarkten' (to market) is an inseparable verb because it begins with 'ver-'. The prefix remains firmly attached to the verb stem in all sentence forms and tenses.
Die Band vermarktet ihre Alben jetzt selbstständig online.
The band now markets its albums independently online.
You can market not only products or services. The phrase 'sich selbst vermarkten' (to market oneself) is also very common and means presenting your own skills and yourself in a positive way, e.g., when looking for a job.
Im Bewerbungsgespräch ist es wichtig, sich gut zu vermarkten.
In a job interview, it is important to market yourself well.
You can recognize the critical meaning from the context. When it is about personal fates, private stories, or ideas that are commercially exploited, 'vermarkten' (to commercialize) often has a negative undertone. Adverbs like 'schamlos' (shamelessly) or 'gnadenlos' (mercilessly) reinforce this.
Der Regisseur wurde dafür kritisiert, dass er die Katastrophe für seinen Film vermarktet.
The director was criticized for commercializing the disaster for his film.
to sell
Verkaufen and vermarkten can both be connected with the commercial offering of a product. Verkaufen refers to the specific transaction with a buyer, while vermarkten refers to the broader process of making a product known through targeted measures and offering it for purchase. Verkaufen fits when payment is made, while vermarkten fits advertising and positioning.
Das Unternehmen vermarktete das neue Produkt mit einer großen Werbekampagne.
The company marketed the new product with a major advertising campaign.
Der Händler verkaufte das beworbene Produkt noch am selben Tag.
The retailer sold the advertised product that same day.
