effectiveness
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effectiveness
The effectiveness of a measure or approach, measured by the extent to which the intended goal is achieved. Effectiveness means 'doing the right things'.
Die Effektivität der neuen Werbekampagne übertraf alle Erwartungen.
The effectiveness of the new advertising campaign exceeded all expectations.
Words ending in '-ität' are always feminine in German (die) and describe a quality or state. They often come from Latin and belong to formal language.
Die Qualität dieses Produkts ist sehr hoch.
The quality of this product is very high.
'Effektivität' (effectiveness) is a formal term used mainly in business, science, politics, and administration. In normal everyday language, you would more likely say that something 'wirkt' (works / has an effect) or 'hilft' (helps).
In der Studie wurde die Effektivität des neuen Medikaments untersucht.
The study examined the effectiveness of the new medication.
To express what the effectiveness refers to, German usually uses the genitive. In spoken language, 'von' + dative is sometimes also used.
Die Effektivität der Maßnahmen wird noch geprüft.
The effectiveness of the measures is still being reviewed.
Common verbs combined with 'Effektivität' (effectiveness) are 'steigern' (to increase), 'verbessern' (to improve), 'messen' (to measure), or 'nachweisen' (to demonstrate / prove).
Mit der neuen Software wollen wir die Effektivität unserer Arbeitsprozesse steigern.
With the new software, we want to increase the effectiveness of our work processes.
effect / impact
'die Wirkung' and 'die Effektivität' both have to do with a result. 'Wirkung' generally means what something causes or changes. 'Effektivität' more specifically means how well a measure achieves a particular goal. That is why you talk about the 'Wirkung' of a medication, a film, or a decision, but the 'Effektivität' of a method, a plan, or a measure. Learners may confuse the words because both ask about the result. 'Wirkung' is the effect; 'Effektivität' is success with regard to a goal.
Nach einem Monat prüfte das Team die Effektivität des neuen Arbeitsplans.
After a month, the team reviewed the effectiveness of the new work plan.
Nach dem Essen merkt ihr die Wirkung des starken Kaffees schnell.
After eating, you quickly notice the effect of the strong coffee.