to establish
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to establish
To found, build up, and make something (e.g., a company, a brand, a method) into a fixed, recognized institution or presence.
Das Unternehmen will eine neue Produktlinie auf dem europäischen Markt etablieren.
The company wants to establish a new product line on the European market.
'Etablieren' (to establish) is a verb ending in '-ieren' that comes from a foreign language. Such verbs are always regular and form the past participle without 'ge-', so it is 'etabliert'.
Die Firma hat eine neue Software auf dem Markt etabliert.
The company has established new software on the market.
When you found or build something up, 'etablieren' (to establish) needs an accusative object. You always establish 'etwas' (something).
Die Regierung will ein neues Frühwarnsystem etablieren.
The government wants to establish a new early warning system.
When a person or thing gains recognition, the verb is used reflexively: 'sich etablieren' (to establish oneself). The reflexive pronoun 'sich' is obligatory here.
Der junge Autor hat sich schnell in der Literaturszene etabliert.
The young author quickly established himself in the literary scene.
In reflexive use, 'sich etablieren' (to establish oneself) often appears with prepositions that indicate the field, e.g., 'in der Branche' (in the industry), 'auf dem Markt' (on the market), or 'als Experte' (as an expert).
Sie hat sich als führende Expertin auf diesem Gebiet etabliert.
She has established herself as a leading expert in this field.
to found / be based on
'gründen' and 'etablieren' can both have to do with building up something new. 'gründen' emphasizes the beginning: a company, a club, or an organization is brought into being. 'etablieren' goes further: something is not only started, but also firmly built up and recognized. That is why 'etablieren' often sounds more suitable when something already works and has gained a firm place. In short: you 'gründet' something at the beginning; you 'etabliert' it over time.
Die neue Lernmethode hat sich an der Schule schnell etabliert.
The new learning method quickly became established at the school.
Nach dem Gespräch entscheiden die Freunde, gemeinsam ein kleines Café zu gründen.
After the conversation, the friends decide to found a small café together.