to establish
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to establish
To found, build up, and make something (e.g., a company, a brand, a method) into a fixed, recognized institution or presence.
Das Unternehmen will eine neue Produktlinie auf dem europäischen Markt etablieren.
The company wants to establish a new product line on the European market.
to establish oneself
To secure a firm place and recognition for oneself in a particular position, role, or field.
Als neue Künstlerin konnte sie sich schnell in der Kunstszene etablieren.
As a new artist, she was able to establish herself quickly in the art scene.
'Etablieren' (to establish) is a verb ending in '-ieren' that comes from a foreign language. Such verbs are always regular and form the past participle without 'ge-', so it is 'etabliert'.
Die Firma hat eine neue Software auf dem Markt etabliert.
The company has established new software on the market.
When you found or build something up, 'etablieren' (to establish) needs an accusative object. You always establish 'etwas' (something).
Die Regierung will ein neues Frühwarnsystem etablieren.
The government wants to establish a new early warning system.
When a person or thing gains recognition, the verb is used reflexively: 'sich etablieren' (to establish oneself). The reflexive pronoun 'sich' is obligatory here.
Der junge Autor hat sich schnell in der Literaturszene etabliert.
The young author quickly established himself in the literary scene.
In reflexive use, 'sich etablieren' (to establish oneself) often appears with prepositions that indicate the field, e.g., 'in der Branche' (in the industry), 'auf dem Markt' (on the market), or 'als Experte' (as an expert).
Sie hat sich als führende Expertin auf diesem Gebiet etabliert.
She has established herself as a leading expert in this field.
to found / be based on
„Gründen“ mainly refers to the moment when a company comes into existence. „Etablieren“ additionally includes building it up into a stable and recognized company. So you first found it and then establish it over a longer period of time.
Innerhalb weniger Jahre etablierte Lena ihr Unternehmen als anerkannten Anbieter nachhaltiger Verpackungen.
Within a few years, Lena established her company as a recognized provider of sustainable packaging.
Im Januar gründete Lena ein Unternehmen für nachhaltige Verpackungen.
In January, Lena founded a company for sustainable packaging.
