framing
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framing
A term from communication studies that describes the deliberate creation of an interpretive frame. By selecting particular words, images, or emphases, the perception of a topic or message is intentionally influenced.
Durch geschicktes Framing stellte die Partei ihre Steuererhöhung als „Beitrag zur sozialen Gerechtigkeit“ dar.
Through skillful framing, the party presented its tax increase as a 'contribution to social justice.'
'Framing' is a loanword from English. Like many nouns borrowed from English that end in '-ing', it is neuter in German and has the article 'das'.
Das Framing in der Werbung beeinflusst unsere Kaufentscheidungen.
Framing in advertising influences our purchasing decisions.
This word originally comes from communication studies and psychology. Today, however, it is also frequently used in the media and in political discussions to describe how a topic is presented.
Der Journalist analysierte das politische Framing der Regierungserklärung.
The journalist analyzed the political framing of the government statement.
'Framing' is often combined with adjectives such as 'politisch' (political), 'medial' (media-related), or 'geschickt' (skillful). For example, people talk about the 'Framing einer Nachricht' (framing of a news item) or 'Framing einer Debatte' (framing of a debate).
Durch gezieltes Framing wurde die öffentliche Meinung beeinflusst.
Public opinion was influenced through targeted framing.
presentation / portrayal
'Darstellung' and 'Framing' can both have to do with how a topic is presented. 'Darstellung' is the general word for the way something is shown or described. 'Framing' is more specific: it means that a topic is placed within a particular interpretive frame through certain words, images, or emphases. This influences how people understand the topic. The words can be confused because every instance of framing is also a kind of presentation. But not every presentation is framing. 'Framing' is especially appropriate when the effect on opinion or perception is important.
Durch das Framing wirkt die Nachricht weniger wie ein Problem und mehr wie eine Chance.
Because of the framing, the news sounds less like a problem and more like an opportunity.
Fiona achtet darauf, dass die Darstellung der Ergebnisse im Bericht übersichtlich bleibt.
Fiona makes sure that the presentation of the results in the report remains clear.