framing
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framing
A term from communication studies that describes the deliberate creation of an interpretive frame. By selecting particular words, images, or emphases, the perception of a topic or message is intentionally influenced.
Durch geschicktes Framing stellte die Partei ihre Steuererhöhung als „Beitrag zur sozialen Gerechtigkeit“ dar.
Through skillful framing, the party presented its tax increase as a 'contribution to social justice.'
'Framing' is a loanword from English. Like many nouns borrowed from English that end in '-ing', it is neuter in German and has the article 'das'.
Das Framing in der Werbung beeinflusst unsere Kaufentscheidungen.
Framing in advertising influences our purchasing decisions.
This word originally comes from communication studies and psychology. Today, however, it is also frequently used in the media and in political discussions to describe how a topic is presented.
Der Journalist analysierte das politische Framing der Regierungserklärung.
The journalist analyzed the political framing of the government statement.
'Framing' is often combined with adjectives such as 'politisch' (political), 'medial' (media-related), or 'geschickt' (skillful). For example, people talk about the 'Framing einer Nachricht' (framing of a news item) or 'Framing einer Debatte' (framing of a debate).
Durch gezieltes Framing wurde die öffentliche Meinung beeinflusst.
Public opinion was influenced through targeted framing.
spin
Spin and Framing both refer to a deliberate presentation of a topic that can influence public perception. Spin usually means a biased or glossing-over presentation, while Framing more neutrally describes the chosen interpretive framework. Use Spin for an interest-driven presentation and Framing for the perspective that has been established.
Das Framing der Nachricht lenkte die Aufmerksamkeit auf die Verantwortung der Stadt.
The framing of the news directed attention to the city's responsibility.
Die Partei gab der schlechten Nachricht durch geschickten Spin einen möglichst positiven Anstrich.
The party gave the bad news as positive a spin as possible through skillful presentation.
