A business model in which one company (the franchisor) gives another (the franchisee) the license to use its brand, products, and business processes in exchange for a fee.
example
Er eröffnete ein eigenes Restaurant als Teil eines bekannten Fast-Food-Franchise.
He opened his own restaurant as part of a well-known fast-food franchise.
Usage tips
Origin and register
'Franchise' is a loanword from English and is usually pronounced in English in German as well. It is mainly used in the specialized fields of business, media, and sports.
EXAMPLE
Das Konzept des Franchise ist in der Gastronomie sehr verbreitet.
The concept of franchising is very widespread in the restaurant industry.
Context clue
The three meanings can be clearly distinguished by context. Words like 'Geschäft' (business), 'Lizenz' (license), or 'eröffnen' (to open) point to the business model. 'Film' (film), 'Serie' (series), or 'Buch' (book) point to the media series. 'Liga' (league), 'Team' (team), or 'NBA' signal the sports team.
EXAMPLE
Er möchte sich mit einem Franchise selbstständig machen.
He wants to become self-employed with a franchise.
Typical collocations
In a business context, people talk about 'ein Franchise eröffnen' (opening a franchise) or 'ein Franchise betreiben' (operating a franchise). The parties involved are the 'Franchisegeber' (franchisor, who owns the brand) and the 'Franchisenehmer' (franchisee, who uses the license).
EXAMPLE
Sie überlegt, ein Café als Franchise zu betreiben.
She is considering operating a café as a franchise.
Typical collocations
In a media context, 'Franchise' is often combined with adjectives such as 'erfolgreich' (successful), 'beliebt' (popular), or 'bekannt' (well-known). You can 'starten' (start), 'fortsetzen' (continue), or 'erweitern' (expand) a franchise.
EXAMPLE
Der neue Film soll das Superhelden-Franchise wiederbeleben.
The new film is intended to revive the superhero franchise.
Compare with
near_synonym · confusable
Franchise vs Team
team
'das Team' and 'das Franchise' can both have to do with a team in sports. 'Team' is the general word for the people who play or work together. 'Franchise' is used especially in North American professional sports for a club or team as a member of a league. It is more about the organization and its place in the league than about the players on the field. The words can be confused when talking about sports. For ordinary teams, you say 'Team'; 'Franchise' fits better with leagues such as the NBA, NHL, or NFL.
Franchise
Das Franchise aus Toronto hat in dieser Saison viele neue Fans gewonnen.
The franchise from Toronto has gained many new fans this season.
Team
Heute trainiert das Team wegen der Reise nur eine Stunde.
Because of the trip, the team is only training for one hour today.