headline
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headline
The heading of an article, especially in newspapers, magazines, or on websites. It is meant to attract attention and summarize the content.
Die Headline auf der Titelseite war reißerisch und hat viele zum Kauf der Zeitung animiert.
The headline on the front page was sensationalist and encouraged many people to buy the newspaper.
'Headline' is a word from English and is used mainly in the media and advertising industry. It has become established as a technical term for an attention-grabbing heading.
Für einen guten Online-Artikel brauchst du eine starke Headline.
For a good online article, you need a strong headline.
Common verbs used with 'Headline' (headline) are 'eine Headline formulieren' (to formulate a headline), 'eine Headline schreiben' (to write a headline), or 'eine Headline texten' (to draft/write headline copy).
Die Redaktion hat lange überlegt, wie sie die Headline formulieren soll.
The editorial team thought for a long time about how they should formulate the headline.
This word belongs to the specialized language of journalism and marketing. It is less common in everyday texts or conversations.
In der Werbeagentur lernen wir, wie man wirksame Headlines entwirft.
At the advertising agency, we learn how to design effective headlines.
title
'der Titel' and 'die Headline' can both be the heading above a text. 'Titel' is the more general German word and works for articles, chapters, books, or other texts. 'Headline' is used especially for newspapers, magazines, and websites. It is often meant to stand out strongly and make readers curious. The words can be confused because they are often meant in a similar way in media. If you are talking neutrally about a heading, 'Titel' is a safe choice. If it is about media, advertising, or online articles, 'Headline' sounds more natural.
Die Headline auf der Webseite war kurz, aber sehr auffällig.
The headline on the website was short but very eye-catching.
Der Titel des Kapitels steht oben auf der Seite.
The title of the chapter is at the top of the page.