headline
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headline
The heading of an article, especially in newspapers, magazines, or on websites. It is meant to attract attention and summarize the content.
Die Headline auf der Titelseite war reißerisch und hat viele zum Kauf der Zeitung animiert.
The headline on the front page was sensationalist and encouraged many people to buy the newspaper.
'Headline' is a word from English and is used mainly in the media and advertising industry. It has become established as a technical term for an attention-grabbing heading.
Für einen guten Online-Artikel brauchst du eine starke Headline.
For a good online article, you need a strong headline.
Common verbs used with 'Headline' (headline) are 'eine Headline formulieren' (to formulate a headline), 'eine Headline schreiben' (to write a headline), or 'eine Headline texten' (to draft/write headline copy).
Die Redaktion hat lange überlegt, wie sie die Headline formulieren soll.
The editorial team thought for a long time about how they should formulate the headline.
This word belongs to the specialized language of journalism and marketing. It is less common in everyday texts or conversations.
In der Werbeagentur lernen wir, wie man wirksame Headlines entwirft.
At the advertising agency, we learn how to design effective headlines.
title
Titel and Headline can both mean the heading of an article. Titel is neutral, whereas Headline, especially in a journalistic context, refers to an attention-grabbing heading that briefly summarizes the content. For a deliberately striking line, Headline is therefore the better choice.
Die auffällige Headline des Onlineartikels lautet „Endlich öffnet die neue Bibliothek!“.
The attention-grabbing headline of the online article is “The New Library Finally Opens!”
Der sachliche Titel des Onlineartikels lautet „Stadt eröffnet neue Bibliothek“.
The factual title of the online article is “City Opens New Library.”
