impact
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impact
A word borrowed from English for the effect, influence, or impact that something has on a situation, person, or development. It is often used in business and marketing contexts.
Die neue Werbekampagne hatte einen enormen Impact auf die Verkaufszahlen.
The new advertising campaign had an enormous impact on the sales figures.
'Impact' is a word borrowed directly from English (an Anglicism). It is used mainly in business, marketing, and project-related language, and in everyday conversations it can sometimes sound a bit unnatural or like jargon.
Wir müssen den Impact unserer Social-Media-Aktivitäten messen.
We need to measure the impact of our social media activities.
When you want to describe the influence on something, 'Impact' is almost always used with the preposition 'auf' and the accusative.
Die Entscheidung hatte einen großen Impact auf das gesamte Team.
The decision had a major impact on the entire team.
Common verbs are 'einen Impact haben' (to have an impact) or 'einen Impact erzielen' (to achieve an impact). Typical adjectives that describe the impact are 'groß' (great/large), 'enorm' (enormous), 'positiv' (positive), or 'negativ' (negative).
Mit der neuen Strategie wollen wir einen positiven Impact erzielen.
With the new strategy, we want to achieve a positive impact.
consequence / episode
'die Folge' and 'der Impact' both talk about an effect. 'die Folge' tends to mean a concrete consequence after an event or action. 'der Impact' means the influence or effect that something has on people, a development, or a project. The word comes from English and often sounds like business, marketing, or modern projects. Learners may confuse the words because both have to do with effects. For everyday language and clear cause-and-effect sentences, 'Folge' is usually more natural. 'Impact' fits better when you want to emphasize the influence of something.
Die Kampagne hatte einen großen Impact auf das Interesse der Kunden.
The campaign had a major impact on customer interest.
Als Folge der neuen Regel müssen alle früher im Büro sein.
As a consequence of the new rule, everyone has to be at the office earlier.