impact
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impact
A word borrowed from English for the effect, influence, or impact that something has on a situation, person, or development. It is often used in business and marketing contexts.
Die neue Werbekampagne hatte einen enormen Impact auf die Verkaufszahlen.
The new advertising campaign had an enormous impact on the sales figures.
'Impact' is a word borrowed directly from English (an Anglicism). It is used mainly in business, marketing, and project-related language, and in everyday conversations it can sometimes sound a bit unnatural or like jargon.
Wir müssen den Impact unserer Social-Media-Aktivitäten messen.
We need to measure the impact of our social media activities.
When you want to describe the influence on something, 'Impact' is almost always used with the preposition 'auf' and the accusative.
Die Entscheidung hatte einen großen Impact auf das gesamte Team.
The decision had a major impact on the entire team.
Common verbs are 'einen Impact haben' (to have an impact) or 'einen Impact erzielen' (to achieve an impact). Typical adjectives that describe the impact are 'groß' (great/large), 'enorm' (enormous), 'positiv' (positive), or 'negativ' (negative).
Mit der neuen Strategie wollen wir einen positiven Impact erzielen.
With the new strategy, we want to achieve a positive impact.
influence
Einfluss is the general term for the effect on a person, situation, or development. Impact can mean the same thing, but especially in business and marketing it sounds more focused on results or measurable effects. Use Einfluss in general language; Impact can be appropriate in the relevant specialized language.
Im Marketingbericht wird der Impact der Kampagne auf die Kaufentscheidung der Kunden bewertet.
The marketing report evaluates the campaign's impact on customers' purchasing decisions.
Die Kampagne hat großen Einfluss auf die Kaufentscheidung der Kunden.
The campaign has a major influence on customers' purchasing decisions.
