A number that provides measurable information about a specific situation and is used for evaluation or comparison, especially in business and technology.
example
Die Umsatzrendite ist eine wichtige Kennzahl für den Erfolg eines Unternehmens.
Return on sales is an important indicator of a company's success.
Usage tips
Word composition
The word is made up of 'kennen' (to know/recognize) and 'Zahl' (number). A 'Kennzahl' (indicator/code) is therefore a number that helps recognize, identify, or evaluate something.
EXAMPLE
Anhand dieser Kennzahl können wir die Effizienz der Maschine bewerten.
Using this indicator, we can evaluate the efficiency of the machine.
Context clue
You can recognize the meaning from the context. If it is about business, technology, or performance measurement (e.g., 'analysieren' (to analyze), 'Erfolg' (success)), it means a metric. If it is about telephony or codes (e.g., 'wählen' (to dial/select), 'eingeben' (to enter)), it means a sequence of digits.
EXAMPLE
Wir müssen die wirtschaftlichen Kennzahlen des letzten Quartals prüfen.
We need to review the economic indicators from the last quarter.
Typical collocations
In a business context, typical verbs are 'Kennzahlen erheben' (to collect indicators), 'analysieren' (to analyze), or 'vergleichen' (to compare). Common adjectives are 'wichtige' (important), 'wirtschaftliche' (economic), or 'betriebliche' (operational) Kennzahlen.
EXAMPLE
Das Controlling erhebt monatlich die wichtigsten Kennzahlen des Unternehmens.
Controlling collects the company's most important indicators every month.
Use as a code
In this meaning, 'Kennzahl' (code) is often used with verbs such as 'vorwählen' (to dial first), 'eingeben' (to enter), or 'benötigen' (to need). It is a sequence of digits used for identification.
EXAMPLE
Für ein Ferngespräch müssen Sie zuerst die richtige Kennzahl wählen.
For a long-distance call, you must first dial the correct code.
Compare with
near_synonym · confusable
Kennzahl vs Nummer
number
'Nummer' and 'Kennzahl' can both be a number or a sequence of numbers. 'Nummer' is the normal everyday word when a number identifies something or someone, for example a phone number, house number, or customer number. 'Kennzahl' sounds more technical or factual. It often refers to a number used to evaluate or compare something, for example in a company. Sometimes 'Kennzahl' is also a code for selecting or identifying something. Learners may confuse the words because both consist of digits. As a practical rule: in everyday life, people usually say 'Nummer'; for data, technology, or analysis, 'Kennzahl' is more likely.
Kennzahl
Im Bericht zeigt diese Kennzahl, ob die Firma mehr verkauft hat.
In the report, this indicator shows whether the company sold more.
Nummer
Kannst du mir bitte deine neue Telefonnummer schicken?