marketing
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marketing
All activities and strategies of a company aimed at making products or services known and selling them. This includes advertising, market research, and sales promotion.
Ein gutes Marketing ist entscheidend für den Erfolg eines neuen Produkts.
Good marketing is crucial for the success of a new product.
'Marketing' is a word from English that is used internationally in business. In German, it is neuter ('das Marketing'), like many other English -ing words too (e.g., das Training, das Timing).
Für unsere Firma ist gutes Marketing sehr wichtig.
Good marketing is very important for our company.
'Marketing' is often the first part of compound nouns in a business context. This creates precise terms like 'Marketingstrategie' (marketing strategy), 'Marketingabteilung' (marketing department), or 'Onlinemarketing' (online marketing).
Die Marketingabteilung hat ein neues Konzept vorgestellt.
The marketing department presented a new concept.
In German, marketing is not usually 'gemacht' (done/made); instead, people often use the verbs 'betreiben' (to engage in/run) or 'machen für' (to do for). Typical formulations are 'Marketing betreiben' (to engage in marketing) or 'Marketing für ein Produkt machen' (to do marketing for a product).
Die Firma betreibt sehr aggressives Marketing.
The company engages in very aggressive marketing.
advertising / ad
'die Werbung' and 'das Marketing' both have to do with selling and making products or services known. 'Werbung' mainly refers to visible messages such as posters, ads, commercials, or online banners. 'Marketing' is broader and refers to the whole planning behind it: target audience, price, market, strategy, and also advertising. Learners may confuse the words because advertising is part of marketing. If you are talking about specific advertising messages, 'Werbung' is more natural. If it is about a company's overall strategy, 'Marketing' fits better.
Im Marketing plant das Team, wie die Firma mehr junge Kunden erreicht.
In marketing, the team plans how the company can reach more young customers.
Die Werbung für das neue Handy läuft jetzt jeden Abend im Fernsehen.
The advertising for the new phone is now on TV every evening.