marketing
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marketing
All activities and strategies of a company aimed at making products or services known and selling them. This includes advertising, market research, and sales promotion.
Ein gutes Marketing ist entscheidend für den Erfolg eines neuen Produkts.
Good marketing is crucial for the success of a new product.
'Marketing' is a word from English that is used internationally in business. In German, it is neuter ('das Marketing'), like many other English -ing words too (e.g., das Training, das Timing).
Für unsere Firma ist gutes Marketing sehr wichtig.
Good marketing is very important for our company.
'Marketing' is often the first part of compound nouns in a business context. This creates precise terms like 'Marketingstrategie' (marketing strategy), 'Marketingabteilung' (marketing department), or 'Onlinemarketing' (online marketing).
Die Marketingabteilung hat ein neues Konzept vorgestellt.
The marketing department presented a new concept.
In German, marketing is not usually 'gemacht' (done/made); instead, people often use the verbs 'betreiben' (to engage in/run) or 'machen für' (to do for). Typical formulations are 'Marketing betreiben' (to engage in marketing) or 'Marketing für ein Produkt machen' (to do marketing for a product).
Die Firma betreibt sehr aggressives Marketing.
The company engages in very aggressive marketing.
advertising / ad
Werbung and Marketing aim to make offers known and promote sales. Marketing, however, refers to the overall strategy, including market research and sales promotion; Werbung specifically covers communication with potential customers. Werbung can therefore be part of Marketing.
Für das neue Getränk plant die Firma das Marketing mit Marktforschung und Verkaufsaktionen.
The company is planning the marketing for the new drink, including market research and sales campaigns.
Für das neue Getränk macht die Firma Werbung mit Plakaten und kurzen Videos.
The company is advertising the new drink with posters and short videos.
