realignment
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realignment
A fundamental change in strategy, focus, or goals, usually in a company, organization, or in politics.
Nach den Verlusten kündigte der Konzern eine strategische Neuausrichtung an.
After the losses, the corporation announced a strategic realignment.
The word is clearly built from 'neu' (new) and 'Ausrichtung' (orientation/alignment). An 'Ausrichtung' is an orientation or focus. 'Neuausrichtung' therefore literally means a new orientation.
Die Partei diskutiert über eine Neuausrichtung ihrer Ziele.
The party is discussing a realignment of its goals.
This word is mainly used in formal contexts, especially in business, politics, and the news. It is rather rare in everyday speech.
Die Neuausrichtung des Unternehmens wird in der Pressekonferenz bekannt gegeben.
The realignment of the company will be announced at the press conference.
'Neuausrichtung' (realignment) is often combined with adjectives such as 'strategisch' (strategic), 'politisch' (political), or 'wirtschaftlich' (economic). Typical verbs are 'ankündigen' (to announce), 'beschließen' (to decide), or 'vornehmen' (to carry out).
Der Vorstand hat eine strategische Neuausrichtung beschlossen.
The board has decided on a strategic realignment.
transformation
Transformation and Neuausrichtung both describe fundamental change. Transformation refers to the comprehensive process through which a company reaches a new form or state. Neuausrichtung refers more specifically to a change in strategy, focus, or goals. Use Transformation for an overall change and Neuausrichtung for a new direction.
Mit der Neuausrichtung konzentriert sich das Unternehmen künftig auf digitale Dienstleistungen.
With this realignment, the company will focus on digital services in the future.
Die Transformation des Unternehmens verändert seine Strukturen, Technik und Arbeitsweise.
The company's transformation is changing its structures, technology, and way of working.
