realignment
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realignment
A fundamental change in strategy, focus, or goals, usually in a company, organization, or in politics.
Nach den Verlusten kündigte der Konzern eine strategische Neuausrichtung an.
After the losses, the corporation announced a strategic realignment.
The word is clearly built from 'neu' (new) and 'Ausrichtung' (orientation/alignment). An 'Ausrichtung' is an orientation or focus. 'Neuausrichtung' therefore literally means a new orientation.
Die Partei diskutiert über eine Neuausrichtung ihrer Ziele.
The party is discussing a realignment of its goals.
This word is mainly used in formal contexts, especially in business, politics, and the news. It is rather rare in everyday speech.
Die Neuausrichtung des Unternehmens wird in der Pressekonferenz bekannt gegeben.
The realignment of the company will be announced at the press conference.
'Neuausrichtung' (realignment) is often combined with adjectives such as 'strategisch' (strategic), 'politisch' (political), or 'wirtschaftlich' (economic). Typical verbs are 'ankündigen' (to announce), 'beschließen' (to decide), or 'vornehmen' (to carry out).
Der Vorstand hat eine strategische Neuausrichtung beschlossen.
The board has decided on a strategic realignment.
reform
'die Reform' and 'die Neuausrichtung' both describe a major change. 'Reform' is used when an existing system, law, or organization is to be redesigned and improved. 'Neuausrichtung' places more emphasis on a change in goals, strategy, or focus. The word often fits in the context of companies, organizations, or politics. So a reform can change concrete structures, while a realignment is more about the direction people want to take in the future.
Nach dem schlechten Jahr beschließt die Firma eine Neuausrichtung ihrer Strategie.
After the bad year, the company decides on a realignment of its strategy.
Nach vielen Problemen fordert die Partei eine Reform der Verwaltung.
After many problems, the party is calling for a reform of the administration.