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A word borrowed from English that means 'offiziell' (official), 'amtlich' (official), or 'autorisiert' (authorized). It is often used in marketing or in international contexts.
Das ist der 'official' Merchandise-Shop der Band.
This is the band's 'official' merchandise shop.
'Official' is an English loanword. It is often used in advertising, with international brands, or in pop culture to signal a direct, authentic connection to the original product.
Das ist der 'official' Twitter-Account des Schauspielers.
That is the actor's 'official' Twitter account.
In advertising or marketing language, 'official' often appears before a noun like a fixed part of a name and is then usually not declined. In a normal German sentence, however, it would be declined like a normal adjective.
Hier gibt es das 'official' T-Shirt zur Tournee.
You can get the 'official' T-shirt for the tour here.
This word is generally pronounced as in English. This emphasizes its character as a foreign word and its connection to international contexts.
Bist du sicher, dass das die 'official' Webseite ist?
Are you sure that is the 'official' website?
official
Offiziell and the English word official can both express that something is authorized. Offiziell is the neutral standard German word and is suitable in general contexts. Official is an English loanword used mainly in international or marketing names.
In der internationalen Werbung erscheint der Shop als „Official Partner Store“.
In the international advertising, the shop appears as “Official Partner Store.”
Auf der deutschen Seite wird der Shop als offizieller Partnershop bezeichnet.
On the German website, the shop is described as an official partner shop.
