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A word borrowed from English that means 'offiziell' (official), 'amtlich' (official), or 'autorisiert' (authorized). It is often used in marketing or in international contexts.
Das ist der 'official' Merchandise-Shop der Band.
This is the band's 'official' merchandise shop.
'Official' is an English loanword. It is often used in advertising, with international brands, or in pop culture to signal a direct, authentic connection to the original product.
Das ist der 'official' Twitter-Account des Schauspielers.
That is the actor's 'official' Twitter account.
In advertising or marketing language, 'official' often appears before a noun like a fixed part of a name and is then usually not declined. In a normal German sentence, however, it would be declined like a normal adjective.
Hier gibt es das 'official' T-Shirt zur Tournee.
You can get the 'official' T-shirt for the tour here.
This word is generally pronounced as in English. This emphasizes its character as a foreign word and its connection to international contexts.
Bist du sicher, dass das die 'official' Webseite ist?
Are you sure that is the 'official' website?
official
'offiziell' and 'official' can both mean that something is confirmed, permitted, or official. 'offiziell' is the normal German word and fits in almost all situations, for example with news, authorities, or decisions. 'official' is a loanword from English. You are more likely to see it in advertising, with brands, on websites, or in international contexts, for example 'official store'. Learners may confuse the words because they look very similar. In a normal German sentence, however, 'offiziell' usually sounds more natural.
Auf der Webseite steht, dass dies der official Fanshop der Band ist.
The website says that this is the band's official fan shop.
Die Schule hat den neuen Termin heute offiziell bestätigt.
The school officially confirmed the new date today.