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Describes an especially high, first-class quality of a product or service, often associated with a higher price or exclusivity.
Der Streamingdienst bietet ein Premium-Abo ohne Werbung an.
The streaming service offers a premium subscription without ads.
The word 'premium' is very often used as the first part of compound nouns to express higher quality or exclusivity. It is often written with a hyphen in this use.
Für unsere Premium-Kunden gibt es besondere Vorteile.
There are special benefits for our premium customers.
In advertising and marketing language, 'premium' is often treated like an invariable adjective. It is then not declined, even when it comes before a noun.
Wir bieten Ihnen premium Service zu einem fairen Preis.
We offer you premium service at a fair price.
Common combinations are 'Premium-Qualität' (premium quality), 'Premium-Marke' (premium brand), 'Premium-Produkt' (premium product), or 'Premium-Segment' (premium segment). These emphasize high quality and exclusivity.
Diese Automarke ist im Premium-Segment angesiedelt.
This car brand is positioned in the premium segment.
deluxe
Both words describe a version that is above the normal standard. Premium particularly emphasizes high quality, a higher price, or an exclusive product category, while deluxe points more strongly to luxury and elaborate features. Use premium for a quality or price category and deluxe for visible luxury.
Dieses Smartphone ist premium und kostet wegen seiner hohen Qualität mehr.
This smartphone is premium and costs more because of its high quality.
Das Hotel bietet ein deluxe Zimmer mit besonders aufwendiger Ausstattung an.
The hotel offers a deluxe room with particularly elaborate amenities.
