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Describes an especially high, first-class quality of a product or service, often associated with a higher price or exclusivity.
Der Streamingdienst bietet ein Premium-Abo ohne Werbung an.
The streaming service offers a premium subscription without ads.
The word 'premium' is very often used as the first part of compound nouns to express higher quality or exclusivity. It is often written with a hyphen in this use.
Für unsere Premium-Kunden gibt es besondere Vorteile.
There are special benefits for our premium customers.
In advertising and marketing language, 'premium' is often treated like an invariable adjective. It is then not declined, even when it comes before a noun.
Wir bieten Ihnen premium Service zu einem fairen Preis.
We offer you premium service at a fair price.
Common combinations are 'Premium-Qualität' (premium quality), 'Premium-Marke' (premium brand), 'Premium-Produkt' (premium product), or 'Premium-Segment' (premium segment). These emphasize high quality and exclusivity.
Diese Automarke ist im Premium-Segment angesiedelt.
This car brand is positioned in the premium segment.
expensive
'teuer' and 'premium' can both be connected with a high price, but they do not mean the same thing. 'teuer' only says that something costs a lot of money. It does not say anything definite about quality. 'premium' describes especially high or exclusive quality; often a product like this is also expensive. Learners may confuse the words because premium products often cost a lot. But something can be expensive without being premium. And 'premium' is usually used directly before a noun, for example 'ein Premium-Angebot' (a premium offer).
Der Kunde wählt das Premium-Paket, weil es zusätzlichen Service bietet.
The customer chooses the premium package because it offers extra service.
Der Kaffee am Flughafen ist teuer, obwohl er ganz normal schmeckt.
The coffee at the airport is expensive, even though it tastes completely ordinary.