research
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research
Systematic investigation or research on a topic in order to determine facts and gain new insights. The term is used mainly in business, marketing, and media contexts.
Unsere Abteilung ist für die Research der Markttrends zuständig.
Our department is responsible for researching market trends.
'Research' is a word from English that is used in German with a feminine article ('die'). It is also pronounced as in English.
Die Research hat ergeben, dass unsere Kunden jünger sind als gedacht.
The research showed that our customers are younger than expected.
This term is used almost exclusively in professional contexts, especially in marketing, finance, and media. It is uncommon in everyday language.
Die Investmentbank hat eine eigene Abteilung für die Aktien-Research.
The investment bank has its own department for equity research.
Common verbs combined with 'Research' are 'betreiben' (to conduct/carry out) and 'durchführen' (to carry out). These emphasize the systematic process of investigation.
Bevor wir investieren, müssen wir gründliche Research betreiben.
Before we invest, we need to conduct thorough research.
study
'die Studie' and 'die Research' both have to do with systematic investigation and gathering knowledge. 'Studie' is the normal German word for a scientific investigation on a specific topic. 'Research' is an English loanword and is used mainly in business, marketing, and media. It often means research or analysis done before making a decision. Learners may confuse the words because both sound related to research. In scientific and general contexts, 'Studie' is usually more natural; 'Research' fits better in work environments influenced by English.
Vor der Kampagne macht das Team eine genaue Research zur Zielgruppe.
Before the campaign, the team does detailed research on the target audience.
Eine neue Studie zeigt, dass viele Menschen zu wenig schlafen.
A new study shows that many people get too little sleep.