research
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research
Systematic investigation or research on a topic in order to determine facts and gain new insights. The term is used mainly in business, marketing, and media contexts.
Unsere Abteilung ist für die Research der Markttrends zuständig.
Our department is responsible for researching market trends.
'Research' is a word from English that is used in German with a feminine article ('die'). It is also pronounced as in English.
Die Research hat ergeben, dass unsere Kunden jünger sind als gedacht.
The research showed that our customers are younger than expected.
This term is used almost exclusively in professional contexts, especially in marketing, finance, and media. It is uncommon in everyday language.
Die Investmentbank hat eine eigene Abteilung für die Aktien-Research.
The investment bank has its own department for equity research.
Common verbs combined with 'Research' are 'betreiben' (to conduct/carry out) and 'durchführen' (to carry out). These emphasize the systematic process of investigation.
Bevor wir investieren, müssen wir gründliche Research betreiben.
Before we invest, we need to conduct thorough research.
research
Recherche and Research both refer to a systematic search for information. Recherche is the more general German word, while Research is used especially as a technical, anglicized term in business, marketing, and media. Recherche fits general information gathering, while Research may be more appropriate in such a professional context.
Die Agentur nutzt die Research für ihre neue Marketingkampagne.
The agency is using research for its new marketing campaign.
Für den Artikel macht die Journalistin eine gründliche Recherche.
The journalist is doing thorough research for the article.
