sponsorship
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sponsorship
The financial or material support of a person, group, organization, or event by a company or private individual, usually in exchange for advertising services.
Das Sponsoring durch die lokale Brauerei hat das Musikfestival erst möglich gemacht.
Sponsorship by the local brewery is what made the music festival possible in the first place.
'Sponsoring' (sponsorship) is a word from English. Nouns formed from English verbs ending in '-ing' are almost always neuter in German. That is why it is 'das Sponsoring'.
Ohne das Sponsoring der Stadtwerke könnte das Theater nicht überleben.
Without the sponsorship from the municipal utilities, the theater could not survive.
The word belongs to a family: 'der Sponsor' (sponsor) is the person or company that gives money. The related verb is 'sponsern' (to sponsor). 'Das Sponsoring' (sponsorship) is the activity itself.
Die Firma sponsert den lokalen Fußballverein.
The company sponsors the local football club.
'Sponsoring' (sponsorship) is often used with the preposition 'durch' (by/through) to name the source of funding. You can also look for or receive 'Sponsoring für' (sponsorship for) a project.
Die Ausstellung wurde durch das Sponsoring einer großen Bank ermöglicht.
The exhibition was made possible through sponsorship by a large bank.
support
'Unterstützung' and 'Sponsoring' can both mean financial or material support. However, 'Unterstützung' is more general and can happen without anything in return. 'Sponsoring' is used when a company or person gives money or goods and usually receives advertising or visibility in return. For a sports club, an event, or a project, 'Sponsoring' sounds natural when a sponsor is mentioned. If it is simply about help, 'Unterstützung' is more appropriate.
Durch das Sponsoring einer Bäckerei kann der Verein neue Trikots kaufen.
Thanks to sponsorship from a bakery, the club can buy new jerseys.
Fiona bittet ihre Familie um Unterstützung für den neuen Kurs.
Fiona asks her family for support for the new course.