sponsorship
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sponsorship
The financial or material support of a person, group, organization, or event by a company or private individual, usually in exchange for advertising services.
Das Sponsoring durch die lokale Brauerei hat das Musikfestival erst möglich gemacht.
Sponsorship by the local brewery is what made the music festival possible in the first place.
'Sponsoring' (sponsorship) is a word from English. Nouns formed from English verbs ending in '-ing' are almost always neuter in German. That is why it is 'das Sponsoring'.
Ohne das Sponsoring der Stadtwerke könnte das Theater nicht überleben.
Without the sponsorship from the municipal utilities, the theater could not survive.
The word belongs to a family: 'der Sponsor' (sponsor) is the person or company that gives money. The related verb is 'sponsern' (to sponsor). 'Das Sponsoring' (sponsorship) is the activity itself.
Die Firma sponsert den lokalen Fußballverein.
The company sponsors the local football club.
'Sponsoring' (sponsorship) is often used with the preposition 'durch' (by/through) to name the source of funding. You can also look for or receive 'Sponsoring für' (sponsorship for) a project.
Die Ausstellung wurde durch das Sponsoring einer großen Bank ermöglicht.
The exhibition was made possible through sponsorship by a large bank.
advertising / ad
With Werbung, a company pays for a measure that makes its offer known and is intended to promote sales. With Sponsoring, it provides financial or material support to a person, group, or event and usually receives advertising services in return. The key question is whether the advertising measure or the support is the main focus.
Das Unternehmen unterstützt das Sportfest durch Sponsoring und darf dafür sein Logo zeigen.
The company is supporting the sports festival through sponsorship and is allowed to display its logo in return.
Das Unternehmen bezahlt für Werbung auf den Plakaten des Sportfests.
The company pays for advertising on the posters for the sports festival.
