trend reversal
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trend reversal
A fundamental change or reversal of an existing trend, for example in the economy, fashion, politics, or public opinion.
Die neuen Quartalszahlen des Unternehmens markieren eine deutliche Trendwende nach monatelangen Verlusten.
The company's new quarterly figures mark a clear trend reversal after months of losses.
The word is made up of 'der Trend' (a development in a certain direction) and 'die Wende' (a turnaround, a fundamental change). So it literally describes the reversal of a trend.
Die Einführung des neuen Produkts führte zu einer Wende in der Unternehmensstrategie.
The introduction of the new product led to a turnaround in the company's strategy.
'Trendwende' (trend reversal) is often combined with verbs that initiate or identify a change. Typical phrases are 'eine Trendwende einleiten' (to initiate a trend reversal), 'eine Trendwende schaffen' (to achieve a trend reversal), or 'eine Trendwende markieren' (to mark a trend reversal).
Die Regierung hofft, mit den neuen Gesetzen eine Trendwende am Arbeitsmarkt einzuleiten.
The government hopes to initiate a trend reversal in the labor market with the new laws.
This word is very often found in news and reports about the economy, the stock market, politics, and social developments. There, it describes an important change in a development.
An der Börse zeichnet sich nach wochenlangen Verlusten eine Trendwende ab.
On the stock market, a trend reversal is emerging after weeks of losses.
change
'der Wandel' and 'die Trendwende' both describe a change, but they look at different things. 'Wandel' means a broad process that can develop over a longer period of time. 'Trendwende' more specifically means that an existing trend stops and moves in a different direction. The word often fits contexts such as the economy, politics, fashion, or public opinion. When something changes in general, you say 'Wandel'. When a development clearly changes direction, 'Trendwende' is more precise.
Nach Monaten mit sinkenden Zahlen sieht die Firma endlich eine Trendwende.
After months of falling numbers, the company finally sees a trend reversal.
Der Wandel im Einkaufsverhalten ist durch das Internet noch stärker geworden.
The change in shopping behavior has become even stronger because of the internet.