01
umsetzen
to implement
To put a plan, idea, or project into action; to realize something.
example
Wir müssen den neuen Marketingplan so schnell wie möglich umsetzen.
We need to implement the new marketing plan as quickly as possible.
umsetzen
to implement / move
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Meanings
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Usage tips
Separable verb
'Umsetzen' (to implement/move/convert) is a separable verb. The prefix 'um' goes at the end in a main clause, remains attached to the verb in a subordinate clause, and in the infinitive with 'zu', 'zu' goes between the prefix and the verb.
EXAMPLE
Die Firma setzt die neue Strategie konsequent um.
The company is consistently implementing the new strategy.
Word formation
The verb consists of the prefix 'um' and the verb 'setzen' (to set/put). The prefix 'um' often indicates a change, a transformation, or a relocation, which can be seen in all meanings of the word.
EXAMPLE
Eine Idee in die Realität umzusetzen, ist oft der schwierigste Schritt.
Turning an idea into reality is often the most difficult step.
Typical collocations
In the meaning 'to realize/implement', 'umsetzen' is often used with abstract concepts. Typical objects are: a plan, an idea, a strategy, a concept, or a project.
EXAMPLE
Die Regierung will die Reformen im nächsten Jahr umsetzen.
The government wants to implement the reforms next year.
Context clue
When 'umsetzen' is used in connection with money, trade, or companies, it usually means to generate a certain amount of revenue. The object is then often a sum of money.
EXAMPLE
Der kleine Laden hat im Weihnachtsgeschäft erstaunlich viel umgesetzt.
The small shop generated an astonishing amount of revenue during the Christmas business.
Compare with
umsetzen vs verkaufen
to sell
'verkaufen' and 'umsetzen' can both mean, in a business context, that goods or services are provided in exchange for money. 'verkaufen' is the normal word for an individual sale: a person or company gives something to a buyer. 'umsetzen' is used more when talking about quantity or revenue, that is, how much a company achieves through sales. The words can be confusing because both have to do with business and money. In everyday language, people usually say 'verkaufen'. 'umsetzen' sounds more like business, numbers, and results.
umsetzen
Der kleine Laden setzt im Dezember besonders viele Geschenke um.
The small shop sells especially many gifts in December.
verkaufen
Morgen verkauft die Schule alte Bücher auf dem Sommerfest.
Tomorrow the school is selling old books at the summer festival.
In real life
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