commercial
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commercial
A short film or audio recording shown on television, radio, in the cinema, or on the internet to advertise a product, service, or idea.
In der Halbzeitpause wurden mehrere langweilige Werbespots gezeigt.
Several boring commercials were shown during the halftime break.
The word consists of 'Werbe-' (from 'Werbung', advertising) and the English loanword 'Spot' (short segment). So it is a short advertising segment in a medium.
Der neue Werbespot für das Auto ist sehr kreativ.
The new commercial for the car is very creative.
In connection with 'Werbespot' (commercial), the verbs 'sehen' (to see), 'zeigen' (to show), 'ausstrahlen' (to broadcast), or 'schalten' (to place/run) are often used. 'Einen Werbespot schalten' means to pay for it to be shown.
Das Unternehmen hat viel Geld für diesen Werbespot bezahlt.
The company paid a lot of money for this commercial.
A 'Werbespot' (commercial) is always tied to a medium. Typical formulations are 'ein Werbespot im Fernsehen' (a commercial on television), 'im Radio' (on the radio), 'im Kino' (in the cinema), or 'im Internet' (on the internet).
Vor dem Film liefen drei Werbespots.
Three commercials ran before the film.
advertising / ad
Werbung can refer to advertising as a whole or to a specific advertising message. A Werbespot is more specific: it is a single short film or audio contribution. Werbung fits an entire campaign, while Werbespot is better for a particular broadcast piece.
Der Werbespot für das neue Auto dauert im Fernsehen nur zwanzig Sekunden.
The commercial for the new car lasts only twenty seconds on television.
Die Werbung für das neue Auto erscheint im Internet, im Radio und im Fernsehen.
The advertising for the new car appears online, on the radio, and on television.
