commercial
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commercial
A short film or audio recording shown on television, radio, in the cinema, or on the internet to advertise a product, service, or idea.
In der Halbzeitpause wurden mehrere langweilige Werbespots gezeigt.
Several boring commercials were shown during the halftime break.
The word consists of 'Werbe-' (from 'Werbung', advertising) and the English loanword 'Spot' (short segment). So it is a short advertising segment in a medium.
Der neue Werbespot für das Auto ist sehr kreativ.
The new commercial for the car is very creative.
In connection with 'Werbespot' (commercial), the verbs 'sehen' (to see), 'zeigen' (to show), 'ausstrahlen' (to broadcast), or 'schalten' (to place/run) are often used. 'Einen Werbespot schalten' means to pay for it to be shown.
Das Unternehmen hat viel Geld für diesen Werbespot bezahlt.
The company paid a lot of money for this commercial.
A 'Werbespot' (commercial) is always tied to a medium. Typical formulations are 'ein Werbespot im Fernsehen' (a commercial on television), 'im Radio' (on the radio), 'im Kino' (in the cinema), or 'im Internet' (on the internet).
Vor dem Film liefen drei Werbespots.
Three commercials ran before the film.
advertising / ad
'Werbung' and 'Werbespot' both belong to the area of advertising. However, 'Werbung' is the more general term. It can refer to all kinds of measures, for example posters, ads, online advertising, or even a single ad. A 'Werbespot' is only one specific form of advertising: a short film or audio recording on television, radio, in the cinema, or on the internet. The words can be confused when someone says 'Werbung' in general but actually means the short commercial. If you want to name the form exactly, 'Werbespot' is more precise.
Heute sieht Tom im Internet einen lustigen Werbespot für ein neues Fahrrad.
Today Tom sees a funny commercial for a new bicycle online.
Beim Video wurde die Werbung zweimal unterbrochen.
The video was interrupted twice by ads.