advertising / ad
Loading your saved state.
advertising
A form of public announcement used to promote products, services, or events; advertising. The term is considered somewhat old-fashioned today.
Früher gab es viel mehr Reklame in Form von bemalten Hauswänden.
In the past, there was much more advertising in the form of painted house walls.
The word 'Reklame' (advertising/ad) is considered old-fashioned today. It is often used to talk about advertising from the past and therefore has a nostalgic or historical feel.
Im Museum für Technik gibt es eine Ausstellung über historische Reklame.
At the museum of technology, there is an exhibition about historical advertising.
A common phrase is 'Reklame machen für etwas' (to advertise something). The word is also part of compounds that are still commonly used today, such as 'die Leuchtreklame' (neon sign/illuminated advertising).
Die Firma machte schon damals viel Reklame für ihre Produkte.
The company was already doing a lot of advertising for its products back then.
When saying what is being advertised, you use the construction 'Reklame machen für' (to advertise) followed by a noun in the accusative.
Das Unternehmen macht Reklame für ein neues Auto.
The company is advertising a new car.
advertising / ad
'Werbung' and 'Reklame' can often be very similar. Both mean messages or measures intended to make a product, service, or event known. 'Werbung' is the normal and neutral expression today. 'Reklame' is also understood, but it often sounds somewhat older or more colloquial. 'Reklame' is used especially for visible advertising media such as posters, neon signs, or ads. It is easy to confuse the words because in many everyday situations they mean almost the same thing. With 'Werbung', you will usually sound more natural.
Über dem Kino leuchtet eine alte Reklame für Eis.
Above the cinema, an old advertisement for ice cream is lit up.
Hast du die Werbung für den neuen Supermarkt schon gesehen?
Have you already seen the ad for the new supermarket?