advertising / ad
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advertising
A form of public announcement used to promote products, services, or events; advertising. The term is considered somewhat old-fashioned today.
Früher gab es viel mehr Reklame in Form von bemalten Hauswänden.
In the past, there was much more advertising in the form of painted house walls.
advertisement
A single advertising medium, such as a poster, a neon sign, or an ad.
An der alten Scheune hing noch eine verblasste Reklame für ein Waschmittel aus den 60er-Jahren.
On the old barn, there was still a faded advertisement for a laundry detergent from the 1960s.
The word 'Reklame' (advertising/ad) is considered old-fashioned today. It is often used to talk about advertising from the past and therefore has a nostalgic or historical feel.
Im Museum für Technik gibt es eine Ausstellung über historische Reklame.
At the museum of technology, there is an exhibition about historical advertising.
A common phrase is 'Reklame machen für etwas' (to advertise something). The word is also part of compounds that are still commonly used today, such as 'die Leuchtreklame' (neon sign/illuminated advertising).
Die Firma machte schon damals viel Reklame für ihre Produkte.
The company was already doing a lot of advertising for its products back then.
When saying what is being advertised, you use the construction 'Reklame machen für' (to advertise) followed by a noun in the accusative.
Das Unternehmen macht Reklame für ein neues Auto.
The company is advertising a new car.
advertising / ad
Both Werbung and Reklame can refer to making an offer known to the public or to a single advertising medium. Werbung is the neutral, more broadly applicable expression. Reklame often sounds somewhat old-fashioned today and can also sound disparaging, depending on the context.
Die grelle Reklame für das neue Waschmittel stört mich.
The garish advertising for the new laundry detergent bothers me.
Die Firma macht Werbung für ihr neues Waschmittel.
The company is advertising its new laundry detergent.
