banner
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banner
A large piece of fabric or plastic with writing, an image, or a symbol on it, often hung up at demonstrations, sporting events, or as decoration.
Die Fans entrollten im Stadion ein riesiges Banner zur Unterstützung ihrer Mannschaft.
The fans unfurled a huge banner in the stadium to support their team.
You can easily recognize the meaning of 'Banner' (banner) from the context. Words like 'Stadion' (stadium), 'Fans' (fans), or 'Demonstration' (demonstration) point to the piece of fabric, while 'Webseite' (website), 'klicken' (to click), or 'Werbung' (advertising) refer to the online ad.
Die Demonstranten trugen ein Banner mit ihrer Forderung durch die Stadt.
The demonstrators carried a banner with their demand through the city.
In connection with a fabric banner, the verbs 'aufhängen' (to hang up), 'entrollen' (to unfurl), 'hochhalten' (to hold up), or 'tragen' (to carry) are often used.
Vor dem Spiel haben die Fans ein beeindruckendes Banner aufgehängt.
Before the game, the fans hung up an impressive banner.
When it comes to advertising on the internet, 'Banner' (banner) is often referred to as a 'Werbebanner' (banner ad). Typical verbs are 'auf ein Banner klicken' (to click on a banner), 'ein Banner schalten' (to place/run a banner ad), or 'ein Banner blockieren' (to block a banner).
Unsere Firma hat auf einer bekannten Nachrichtenseite ein Banner geschaltet.
Our company placed a banner ad on a well-known news site.
advertisement / report / display
'die Anzeige' and 'das Banner' can both refer to advertising on the internet. An 'Anzeige' is the more general term: it can appear as text, an image, or a short post, and it can also be in newspapers or on websites. A 'Banner' is a specific form of online advertising, usually a rectangular graphic that you can click on. That is why the words can be confused, especially with advertising on websites. If you are speaking about advertising in general, 'Anzeige' fits. If you mean the graphic area on a website, 'Banner' is more precise.
Heute hat er ein Banner angeklickt, das oben auf der Nachrichtenseite stand.
Today he clicked on a banner ad at the top of the news site.
Auf der Webseite erscheint eine Anzeige für gebrauchte Fahrräder.
An advertisement for used bicycles appears on the website.