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Describes something that is not real, but rather a forgery, imitation, or only pretended. It is a colloquial loanword from English.
Er prahlte mit seiner teuren Uhr, aber jeder wusste, dass sie fake war.
He bragged about his expensive watch, but everyone knew it was fake.
As a loanword from English, 'fake' is not declined in German. It keeps its form whether it appears before a noun or on its own at the end of a sentence.
Er hat auf seinem Profil ein fake Foto verwendet.
He used a fake photo on his profile.
The word 'fake' is very colloquial and is used mainly in spoken language and informal contexts. It is especially popular among younger speakers.
Deine Entschuldigung klang irgendwie fake.
Your apology sounded kind of fake.
'Fake' is often used in relation to digital media and products. Common combinations are 'Fake News' (fake news), 'fake Profil' (fake profile), or 'fake Lächeln' (fake smile).
Im Internet gibt es viele Fake-Shops, die nur dein Geld wollen.
There are many fake shops on the internet that only want your money.
real / really
'echt' and 'fake' are clear opposites here. You use 'echt' when something is original and has not been copied or imitated. 'fake' is used colloquially when something is forged, imitated, or only pretended. 'fake' sounds more modern and informal than 'gefälscht' (forged / counterfeit). In conversations about products, photos, news, or profiles, the difference can be important: either something really is the way it appears, or it is just fake.
Das Profil im Internet war fake und gehörte keiner echten Person.
The online profile was fake and did not belong to a real person.
Der Ring ist echt, deshalb bewahrt Maria ihn besonders vorsichtig auf.
The ring is real, so Maria keeps it especially carefully.