main focus
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main focus
The central point of attention or the most important criterion in an observation, assessment, or action.
Bei der Entwicklung des neuen Autos lag das Hauptaugenmerk auf der Sicherheit der Insassen.
In the development of the new car, the main focus was on the safety of the occupants.
The word is made up of three parts: 'Haupt-' (main/most important), 'Auge' (eye), and 'Merk' (from 'merken/bemerken', to notice). Literally, then, it is what the eye should mainly notice—the central focus.
Der Hauptpunkt der Diskussion war die Finanzierung.
The main point of the discussion was the financing.
This noun is very often used with the verbs 'liegen' (to lie/be located) and 'legen' (to put/place). The typical constructions are 'das Hauptaugenmerk liegt auf etwas (Dativ)' (the main focus is on something, dative) or 'das Hauptaugenmerk auf etwas (Akkusativ) legen' (to place the main focus on something, accusative).
Der Trainer legt das Hauptaugenmerk auf die Disziplin der Mannschaft.
The coach places the main focus on the team's discipline.
'Hauptaugenmerk' (main focus) is a word used in written language and formal contexts. You often find it in reports, presentations, news, or specialist articles.
In dem Bericht lag das Hauptaugenmerk auf den wirtschaftlichen Folgen der Krise.
In the report, the main focus was on the economic consequences of the crisis.
attention
'Aufmerksamkeit' and 'Hauptaugenmerk' are closely related, but they are not the same. 'Aufmerksamkeit' is attention directed toward a person, thing, or activity. 'Hauptaugenmerk' means the most important point that this attention is directed toward. You can direct your attention to many things, but the 'Hauptaugenmerk' is usually on one thing that is especially important. The words can be confused because both are often used with 'auf etwas richten' (to direct toward something). Memory tip: 'Aufmerksamkeit' is the concentration itself; 'Hauptaugenmerk' is the most important focus.
Bei der Planung legt Moritz das Hauptaugenmerk auf die Kosten der Reise.
When planning, Moritz puts the main focus on the cost of the trip.
Bitte richte deine Aufmerksamkeit auf die Hinweise des Fahrers.
Please direct your attention to the driver's instructions.