campaign
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campaign
A planned action limited in time with a specific goal, especially in advertising, politics, or for social causes.
Das Unternehmen startete eine große Kampagne, um sein neues Produkt bekannt zu machen.
The company launched a major campaign to make its new product known.
For planned actions, 'Kampagne' (campaign) is often combined with the verbs 'starten' (to launch/start), 'durchführen' (to carry out), or 'fahren' (to run/conduct).
Die Regierung fährt eine neue Kampagne für mehr Klimaschutz.
The government is running a new campaign for more climate protection.
To name the goal of a campaign, you usually use the prepositions 'für' (for) or 'gegen' (against), followed by a noun in the accusative.
Die Organisation startete eine Kampagne für sauberes Trinkwasser.
The organization launched a campaign for clean drinking water.
The most common meaning of 'Kampagne' (campaign) is found in many compounds such as 'Wahlkampagne' (election campaign), 'Werbekampagne' (advertising campaign), or 'Impfkampagne' (vaccination campaign).
Die neue Werbekampagne des Autoherstellers ist sehr erfolgreich.
The car manufacturer's new advertising campaign is very successful.
You can recognize the military meaning from the context. If the topic is history, war, armies, or historical leaders like Napoleon, it means a military campaign.
Der Historiker hielt einen Vortrag über die Italien-Kampagne.
The historian gave a lecture about the Italian campaign.
In connection with video games, missions, or the verb 'durchspielen' (to play through), 'Kampagne' (campaign) refers to the story mode of a game.
Die Kampagne dieses Spiels hat über 20 Stunden gedauert.
The campaign of this game took over 20 hours.
movement
'die Bewegung' and 'die Kampagne' can both describe groups or actions with a shared goal, for example in politics or society. 'Bewegung' refers more to a larger group of people who often work together over a longer period for an idea or change. 'Kampagne' means a planned action with a clear goal and usually a limited time frame, for example in advertising, politics, or for social causes. The words can be confused because a movement can launch campaigns. As a simple guide: a movement is more the group or the longer-term effort, while a campaign is more the concrete plan for a specific action.
Das Team hat vor dem Termin eine Kampagne in den sozialen Medien gestartet.
Before the appointment, the team launched a campaign on social media.
Viele junge Leute unterstützen die Bewegung für mehr Klimaschutz.
Many young people support the movement for more climate protection.