brand name
Loading your saved state.
brand name
The legally protected name of a product, service, or company, used for identification and to distinguish it from others.
Der Markenname „Coca-Cola“ ist weltweit bekannt.
The brand name 'Coca-Cola' is known worldwide.
The word is a compound made up of 'die Marke' (brand) and 'der Name' (name). The 'n' in between is a linking element that connects the two words. So the meaning is literally the name of a brand.
Viele Unternehmen investieren Millionen in die Entwicklung eines guten Markennamens.
Many companies invest millions in developing a good brand name.
'Markenname' (brand name) belongs to a word family around 'die Marke' (brand). If you know this word, you will also understand related terms like 'Markenprodukt' (brand-name product), 'Markenkleidung' (brand-name clothing), or 'Markenqualität' (brand quality) more easily.
Für viele Kunden ist der Markenname ein Zeichen für Qualität.
For many customers, the brand name is a sign of quality.
In a business context, a brand name is often 'rechtlich geschützt' (legally protected) or 'eingetragen' (registered). Other typical verbs are 'entwickeln' (to develop), 'etablieren' (to establish), or 'bekannt machen' (to make known) a brand name.
Die Firma hat ihren neuen Markennamen schützen lassen.
The company had its new brand name protected.
brand / mark / stamp
Marke and Markenname both serve to identify a product, service, or company. Marke refers to the identification as a whole, while Markenname refers only to the protected name. When discussing the overall image or range of products, Marke is the better choice; when discussing the actual words, use Markenname.
Der Markenname steht in großen Buchstaben auf der Verpackung.
The brand name appears in large letters on the packaging.
Die Marke ist für ihre umweltfreundlichen Produkte bekannt.
The brand is known for its environmentally friendly products.
