brand name
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brand name
The legally protected name of a product, service, or company, used for identification and to distinguish it from others.
Der Markenname „Coca-Cola“ ist weltweit bekannt.
The brand name 'Coca-Cola' is known worldwide.
The word is a compound made up of 'die Marke' (brand) and 'der Name' (name). The 'n' in between is a linking element that connects the two words. So the meaning is literally the name of a brand.
Viele Unternehmen investieren Millionen in die Entwicklung eines guten Markennamens.
Many companies invest millions in developing a good brand name.
'Markenname' (brand name) belongs to a word family around 'die Marke' (brand). If you know this word, you will also understand related terms like 'Markenprodukt' (brand-name product), 'Markenkleidung' (brand-name clothing), or 'Markenqualität' (brand quality) more easily.
Für viele Kunden ist der Markenname ein Zeichen für Qualität.
For many customers, the brand name is a sign of quality.
In a business context, a brand name is often 'rechtlich geschützt' (legally protected) or 'eingetragen' (registered). Other typical verbs are 'entwickeln' (to develop), 'etablieren' (to establish), or 'bekannt machen' (to make known) a brand name.
Die Firma hat ihren neuen Markennamen schützen lassen.
The company had its new brand name protected.
brand / mark / stamp
'die Marke' and 'der Markenname' both belong to the world of products and companies. 'die Marke' usually means the whole image of a product or company: its name, logo, quality, and how people think about it. 'der Markenname' is more precise and means only the name under which a product or company is known. Learners may confuse the words because in everyday life people often say, 'Welche Marke ist das?' ('What brand is that?') and then answer with a name. If you are talking generally about a product from a particular company, 'Marke' fits. If it is really only about the name, 'Markenname' is more precise.
Auf der Verpackung steht der Markenname groß in blauen Buchstaben.
The brand name is printed in large blue letters on the packaging.
Beim Kauf von Schuhen achtet Maria nicht nur auf die Marke, sondern auch auf den Preis.
When buying shoes, Maria pays attention not only to the brand, but also to the price.