01
die Marke
brand
A name or symbol that identifies a product or service from a particular company; a branded product.
example
Adidas ist eine weltweit bekannte Marke für Sportbekleidung.
Adidas is a globally known brand for sportswear.
die Marke
brand / mark / stamp
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Meanings
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Usage tips
Word family
'Die Marke' is related to the verb 'markieren' (to mark). All meanings have to do with the basic idea of a sign, label, or marking.
EXAMPLE
Der Wanderweg ist mit roten Marken an den Bäumen markiert.
The hiking trail is marked with red markers on the trees.
Typical collocations
In the context of products and consumption, typical collocations are 'eine bekannte Marke' (a well-known brand), 'einer Marke treu sein' (to be loyal to a brand), 'Markenkleidung tragen' (to wear branded clothing), or 'eine Marke schützen lassen' (to have a brand protected).
EXAMPLE
Viele Jugendliche tragen gerne Kleidung von bekannten Marken.
Many teenagers like to wear clothing from well-known brands.
Typical collocations
When it comes to records or levels, 'Marke' is often used with verbs such as 'erreichen' (to reach), 'knacken' (to break), 'überschreiten' (to exceed), or 'unterbieten' (to go below). The combination 'eine magische Marke' (a magical mark) is also common.
EXAMPLE
Der Aktienindex hat die Marke von 15.000 Punkten überschritten.
The stock index has exceeded the mark of 15,000 points.
Context clue
If the conversation or text is about the post office, letters, or postcards, 'Marke' almost always means a postage stamp. It is a common abbreviation.
EXAMPLE
Ich muss zur Post gehen und ein paar Marken kaufen.
I have to go to the post office and buy a few stamps.
Context clue
In the context of supermarkets and shopping carts, 'Marke' refers to the small chip or coin you need for the cart. Sometimes the word 'Chip' is also used.
EXAMPLE
Ich habe keine Münze, hast du eine Marke für den Einkaufswagen?
I don't have a coin; do you have a token for the shopping cart?
Compare with
Marke vs Firma
company / firm
'die Firma' and 'die Marke' are often connected, but they do not mean the same thing. A 'Firma' is the company, or also the official name of a company. A 'Marke' is the name or symbol under which a product or service is known. They are easy to confuse because one company can have one or more brands. If you are talking about the manufacturer or employer, 'Firma' fits. If you are talking about the name on the product or the well-known symbol, 'Marke' fits.
Marke
Beim Kauf der Schuhe achtet du nicht nur auf die Marke, sondern auch auf den Preis.
When buying the shoes, you pay attention not only to the brand, but also to the price.
Firma
Zu Hause suche ich die Telefonnummer der Firma, die den Kühlschrank geliefert hat.
At home, I look up the phone number of the company that delivered the refrigerator.
In real life
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